25+ Web Stylisme Statistics that Are Essential to Know in 2023

Did you know that website esthétique can improve time on ville by 84% and YoY online revenue by 132%? 

website face used to improve a website

That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the website esthétique and béat upon the findings.

So, gear up with the latest handpicked data on web esthétique and analytics to benchmark your ville’s réussite.

After all, the world is crowded, with over 1.5 billion websites to circonstance. Web esthétique is where you can domaine out to grab a bigger slice of the market share pie.

Access hundreds of Website Themes & Templates on HubSpot

Web Stylisme Statistics

Preste Web Stylisme Statistics

1. In May 2023, souple devices generated 65.49% of collectif website traffic. (SimilarWeb, 2023)

Preste traffic has been hovering around the 50% mark since the beginning of 2017. That means optimizing your website for souple devices, and desktops is more insolent than ever.

It’s also insolent to consider whether offering a souple app would provide a better experience to your users.

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2. 32% of small businesses already have a souple app, and 42% comptabilité to build one in the future. On the other balle à la main, 26% of small businesses are unlikely to ever release one. (Top Stylisme Firms, 2021)

Some small businesses have already created a mobile app, while others comptabilité to improve their customer besogne or streamline the purchasing process for their customers.

But over a quarter of some small businesses aren’t agenda to — now or ever.

Some don’t have the plan or marchéage capabilities to create and promote their app. Others don’t think it makes sense for their négoce or assistance.

Whether your small négoce should invest in gratte-ciel a souple app or not depends on a wide range of factors, including your industry, target assistance, and plan.

3. The average e-commerce changement failli on souple is 2.49% (of completed purchases by visitors), while desktop conversions are 5.06%. (Dynamic Yield, May 2023)

Though desktop comes with higher changement rates, invest heavily in souple optimization as well. As mentioned above, souple traffic share is twice as abondant (~65% for souple vs. ~32% for desktop).

If you disregard website souple optimization, you risk losing revenue and customer loyalty.

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4. Preste drew the largest number of new users at 65%, and souple generated the highest percentage of returning visitors, at 74%. (Dynamic Yield, 2023)

This finding greatly tasseaux the above. People spend an average of 3 hours and 15 minutes on their phones daily. And 1 in 5 smartphone users spends upwards of 4.5 hours.

They scroll sociologique media, read infos, hang out on messengers, watch YouTube, and discover and buy goods.

Think of yourself. How do you use your phone? I check it during small breaks, even when I work on my laptop. I discover new brands thanks to paid ads on Instagram or Facebook.

That said, it’s very insolent to make web esthétique and UX for souple users clean, easy to navigate, and memorable.

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Responsive Web Stylisme Statistics

5. 73.1% of web designers believe that a non-responsive esthétique is the top reason why visitors leave a website. (GoodFirms, 2021)

Considering that billions of people use souple devices to access the internet, your website must be optimized for smaller screen sizes and desktops.

In fact, not having a responsive design is rated as a top reason visitors might leave a website, according to a survey of 200+ web designers and freelancers. Other reasons are slow load times, bad cabotage, and poor béat ossature.

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6. 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned. (GoodFirms, 2021)

If your website isn’t responsive, it’s time for a redesign, according to that same group of 200+ web designers and freelancers.

The other top reasons — low changement failli, high bounce failli, and “needs better UX” — could be addressed by a responsive esthétique as well.

Web Stylisme Industry Statistics

7. In 2021, the entier number of web developers and designers in the United States was around 191,100. By 2031, this number is projected to reach over 205,000. (U.S. Bureau of Labor Statistics, 2021)

In this study, web developers and designers were defined as those “responsible for the esthétique and development of websites or interfaces including the overall classification, graphics, font sorte, etc.”

The market is expected to grow by over 21,800 jobs in the next decade.

8. Employment of web developers and numérique designers is projected to grow 23% from 2021 to 2031, much faster than the average for all occupations. (U.S. Bureau of Labor Statistics, 2021)

According to the U.S. Cabinet of Labor Statistics, the employment of web developers and designers will grow at a much faster failli than the average for all occupations.

The organization believes that demand will be driven by the continued popularity of souple devices and e-commerce.

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9. The median annual wage for web developers was $77,030, and numérique designers earned $79,890 respectively in May 2021. (U.S. Bureau of Labor Statistics, 2021)

The median annual wage for web developers and designers was over $77,000 in 2021.

The U.S. Cabinet of Labor Statistics defines median wage as “the wage at which half the workers in an envahissement earned more than that amount and half earned less.”

In the case of web developers and designers, the lowest 10% earned less than $40,750, and the highest 10% earned more than $146,430.

10. On average, webmasters receive 353,370 égoïste visitors per month to the primary website they track analytics for. (HubSpot, 2023)

This statistic indicates the level of traffic that website owners or administrators typically experience.

It demonstrates the potential reach and assistance size of websites, which can be insolent for various purposes such as marchéage, advertising, and monetization.

11. The most insolent metrics webmasters track to understand their website réussite are sales, leads, and changement rates (31%), entier monthly visitors (30%), and click-through failli (28%). (HubSpot, 2023)

These metrics provide insights into the effectiveness of a website in generating revenue, capturing leads, and engaging visitors.

Monitorage these metrics allows webmasters to benchmark, compare over a time period, and optimize their websites.

Modern Web Stylisme Statistics

11. 94% of first impressions related to your ville’s web esthétique. (WebFX, 2021)

A WebFX study discovered that website esthétique is paramount to a négoce’s overall brand.

That suggests businesses should prioritize website esthétique (or redesign) to meet consumers’ expectations, strengthen their brand identity, and increase purchases alike.

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12. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said color and 21% said video. (Top Design Firms, 2021)

Images, colors, and videos are the top visual elements that consumers value on a company website.

Considering that nearly 40% said images and color and 21% said video, your négoce should prioritize adding images and picking a website color scheme first.

Then, foyer on incorporating video and other visual elements mentioned — namely, typography, infographics, and fonction.

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13. A tall pousse can skyrocket your changement failli by 30%. (CrazyEgg, 2015)

Although this study was conducted embout seven years ago, it should inspire you to fondement ideas that could drive more conversions.

Crazy Egg conducted an A/B split fondement to determine which homepage manière was more positive in persuading visitors to become customers.

The antagoniste homepage they tested was embout 20 times raser than the control, outperforming the control by 30%.

This indicates that the raser pousse was more successful in capturing visitors’ zèle and encouraging them to take procès.

They had enough space to showcase product value, poke their target assistance’s mets points, and convince people to sign up.

14. 42% of people will leave a website parce que of poor functionality. (Top Design Firms, 2021)

Web esthétique isn’t just embout making pretty websites — it’s embout making websites that are easy to use and navigate. If yours isn’t, then it’s likely that many visitors will capitulation your ville.

In a survey by Top Stylisme Firms, 42% of respondents said they’d leave a website with poor functionality.

15. 38.5% of web designers believe that outdated esthétique is a top reason why visitors leave a website. (GoodFirms, 2021)

In facture to non-responsive esthétique and functionality issues, web designers cite outdated esthétique as a reason visitors capitulation a website. You might be wondering when a esthétique becomes “outdated.”

According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years. Past that range, a website must incorporate new esthétique trends and technologies to feel “fresh” and competitive.

16. 39% of consumers appreciate color more than any other component of a website’s esthétique. (Top Design Firms, 2021)

39% of website visitors care embout color more than any other component of a website’s esthétique. That means companies should prioritize picking a website color scheme.

Ideally, your color schemes will reinforce your brand, make your ville easy to read and navigate, and also genre good.

17. Only 8% of consumers notule whitespace when viewing a website for the first time. (Top Design Firms, 2021)

When viewing a website for the first time, only a division of visitors notule whitespace. That doesn’t mean it’s not insolent, however.

This critical esthétique element can help draw visitors’ zèle to visible elements, like CTAs, and make it easier for them to understand and condensé your béat.

18. 26% of consumers prefer primary color schemes, 21% prefer complementary, and 20% prefer analogous. (Top Stylisme Firms, 2021)

Consumers are split embout which sorte of color scheme they prefer: Some want primary. Some want complimentary. Others want analogous.

To understand the difference, you must be somewhat familiar with color theory.

A primary color scheme is made up of one or more primary colors (red, yellow, and blue).
A complementary color scheme uses two colors directly across from each other on the color wheel (like agrume and blue) and assaisonnant tints of those colors.
An analogous color scheme is created by pairing one paluche color with the two colors directly next to it on the color wheel (like vert, purple, and blue).

When selecting a color scheme, companies should consider their products, rôles, and assistance.

19. Of consumers visiting a website for the first time, 22% genre for eye-catching colors, while 21% will leave a ville with “outlandish” colors. (Top Design Firms, 2021)

As 22% of consumers visiting a website for the first time genre for eye-catching colors, but 21% will leave one with “outlandish” colors, it’s insolent to strike the right balan.

To help choose eye-catching — but not garish — colors for your website color scheme:

Opt for a neutral arrière-plan color.
Choose primary and secondary colors.
Don’t be afraid to genre at businesses in your industry for frénésie.

20. When looking at a website for the first time, 38% of consumers genre at a pousse’s classification or navigational links. (Top Design Firms, 2021)

38% of people visiting a website for the first time genre at the classification or navigational links on a pousse. If the classification is confusing or the cabotage fluet is hard to find, then visitors may leave your website.

Ecommerce Web Stylisme Statistics

21. 21% of cart abandonments are due to complicated or lengthy checkout experiences. (Dynamic Yield, 2023)

As of March 2023, 72.77% is the cart abandonment failli, according to Dynamic Yield. The numbers are paralyzing. Especially given that in 21% of the cases, people give up on their purchases parce que of cumbersome checkout pages.

So, use heatmaps and rassemblement recordings to locate and fix bouchonnement points.

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22. 23% of small retail businesses don’t have a website. (Digital.com, 2021)

With e-commerce growing year-over-year, it might stupéfaction you that 23% of small retail businesses don’t have a website. Some believe they don’t need one — but they are likely missing out on key opportunities to generate revenue.

According to Statista, revenue from e-commerce in the United States amounted to $431.6 billion in 2020. It’s estimated to increase to $563.4 billion by 2025.

23. Of small retail businesses without a website, 24% responded that they don’t know how to create/run a website. (Digital.com, 2021)

While some businesses doubt the necessity of having an online presence, others simply don’t have the resources to create one. Of small négoce owners without a website, 24% said the reason was that they don’t know how to create and run one.

The rise of user-friendly and affordable content management systems and website builders could help overcome this contredit and get more small businesses online.

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24. When hiring an agency or a freelancer, the average cost to build a website is $12,000 to $150,000. (WebFX, 2023)

Several factors can contribute to the cost — the complexity of the website, its functionality, the number of pages, esthétique customization, béat creation, e-commerce integration, and split-tests or changement failli optimization.

Thus, a $150,000 website suggests a more intricate and comprehensive esthétique with large customization, advanced functionality, or complex integration.

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25. As of May 2023, Amazon was the most popular ecommerce ville in the United States and worldwide. (SimilarWeb, 2023)

As Amazon has had unprecedented success in driving traffic to its ville, its website can inspire your website’s esthétique.

It’s become the go-to platform for many online shoppers due to its broad assortment of goods, third-party selling, and other esthétique and functionality choices.

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26. E-commerce sales grew 7.7% in 2022 year over year and reached $1.03 trillion. (Numérique Échoppe 360, 2023)

The 7.7% growth indicates a healthy and précise trend in the after-COVID e-commerce industry. More and more consumers are leaning toward online magasinage after its booming period during the COVID-19 pandemic.

So, make sure your website is ready for an unparalleled anéantir experience. Otherwise, customers can easily switch to competitors.

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27. 60% of consumers failli usability as an insolent esthétique characteristic for an online magasin. (Statista, 2020)

In a survey of almost 1,000 US consumers, 60% stated that website usability is insolent for them in an online magasin. You can improve the usability of your website by using visual hierarchy, colors, and consistency to make it as easy to use as probatoire.

If you’re unsure where to start, HubSpot’s Website Grader and other usability testing tools can help identify improvement opportunities.

28. 83.5% of designers, developers, and agencies from the web development industry find it hard to gather assaisonnant info and béat from clients. (Atarim, 2022)

According to Atarim and their latest case study, gathering béat from the pratique is ultimately the biggest bottleneck in running and completing projects. What’s even more fascinating is that 87.5% still use email to gather that béat.

Based on their case study, Atarim created a free ebook that helps numérique agencies and individuals resolve this bottleneck.

After going through it, 75.3% of them reported a significant improvement in their ability to gather all necessary béat from the pratique in a much shorter period. You can check out the ebook here.

Preparing for the Future of Web Stylisme

The web esthétique industry is growing, and so are users’ expectations of what websites and online shops genre like and are autorisé of. Will you be prepared to meet them?

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