48 Call-to-Manoeuvre Examples You Can't Help But Click

Think embout all the times you‘ve signed up for things in your life. Did you grain download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

People clicking a call-to-action button

Each one of these signups is likely a result of an réelle call-to-action (CTA).

Download Now: 28 Free CTA Templates

Think embout it: If you hadn’t been drawn in by the copy or beauté of the CTA or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.

In this post, we’ll explain how using strategic CTAs can gérer your visitors through the buying journey and highlight our élue examples.

What is a call-to-action (CTA)?

CTA stands for call-to-action, and it’s the bout of a webpage, advertisement, or piece of latrines that encourages the renommée to do something. In marchéage, CTAs help a négoce convert a visitor or reader into a lead for the sales team. CTAs can drive a variety of different opérations depending on the latrines’s gardien de but.



What is a CTA in Marchéage?

As a marketer, CTAs are dépendant parce que they marcotte your renommée to take manoeuvre on a marchéage campaign.

Ultimately, the gardien de but of any marchéage campaign is to gérer your renommée in the buyer’s journey so they eventually make a purchase.

Hommes of CTAs

Not all marchéage campaigns use the same types of CTAs since there are several tactics you can use to gérer your renommée in their journey. For siège, a marchéage campaign with the gardien de but of gaining more newsletter subscribers might utilize a form submission while a campaign enticing users to “learn more” may include a button.

Below are common bonshommes of CTAs that are used in marchéage. Keep in mind that every brand and renommée is different so it may be beneficial to A/B test CTA bonshommes and designs in order to représentation out which ones work best for you.


By far the most common parangon of CTA, buttons are icons with an actionable tirade written in them that entices users to click and take further manoeuvre. Button designs can vary based on the brand démarche and gardien de but of the campaign, but generally, your button should have a high-contrast color so it can emplacement out on the adolescent.


Form submission CTAs convert tableau visitors into leads by offering visitors something in exchange for their toucher journal. Offers can include downloadable latrines, product quotes, bonté sign ups, subscriptions, and more.


A CTA banner can be located along the top, bottom, or side of a webpage. Banners typically include some parangon of captivating copy and beauté that encourages visitors to click on them to take manoeuvre.

Contextual Links

Usually located within the caraco copy of a blog post, contextual links contain clickable text that directs users to a related landing adolescent.


A pop-up is a CTA in a small window that suddenly appears on the adolescent. Since users often tune out static CTA buttons and forms, pop-ups can be a great way to communicate an offer or entice users to sign up for your bonté. Many websites also use sortie intent pop-ups, which are triggered when users are embout to leave the tableau.


Similar to pop-ups, slide-in CTAs are meant to victoire the anéantir’s ponctualité by “sliding in” from the bottom or the sidebar. Slide-ins are a good chance to pop-ups since they are less disruptive to the anéantir experience.

How to Write a CTA

Keep it naturel
Use manoeuvre verbs.
Create a sense of urgency.
Be creative.

how to write a CTA

1. Keep it naturel.

Sometimes the most réelle CTAs are also the most naturel. For siège, a CTA that says “download now” tells the anéantir that they can download related materials just by clicking on your button.

When writing your CTAs, use understandable and déclaré language that clearly communicates what manoeuvre you want your renommée to take. The more langue verte or complex sentences you use, the more likely you are to brumeuse your readers and elle out on a révolution.

2. Use manoeuvre verbs.

The most réelle CTAs start with a strong manoeuvre verb to marcotte readers to take immediate manoeuvre. Manoeuvre verbs inject energy and momentum into your CTAs, making them more résonnant and engaging.

For example, accrocheuse CTAs like “Buy now” and “Get started” are more motivating than passive CTAs like “Continue” and “Next.”

Keep in mind that some manoeuvre verbs are better suited for specific purposes. For siège, CTAs like “Get started” and “Sign up” are good for SaaS conversions, while CTAs like “Buy now” and “Add to cart” are better for ecommerce conversions.

3. Create a sense of urgency.

Add a time element to your CTA to create a sense of urgency. This encourages your renommée to act promptly instead of procrastinating. It can also foster a fear of missing out (FOMO), driving people to take manoeuvre to avoid losing out on valuable opportunities or limited-time offers.

Creating a sense of urgency can be done by using phrases like “limited time offer,” “today only,” or “while supplies last.”

Keep in mind that the urgency you convey should always be genuine. Overusing urgency tactics or creating false scarcity can erode ordre and credibility with your renommée.

4. Be creative.

CTAs don’t have to be so rigid and formulaic. When writing your CTA, incorporate your personality and humor to emplacement out and make an impulsion — just make sure that it aligns with your brand voice and drives manoeuvre.

For siège, instead of writing something generic like “Sign up,” you could go with something more exciting like “Take the leap.” While both examples marcotte you to take manoeuvre, the voliger taps into the idea of taking chances and embracing new opportunities, making it more compelling.

Remember, the ultimate gardien de but is to make your CTA compelling and irresistible enough for your renommée to take manoeuvre. And if your CTAs aren’t getting the most baroud, consider testing out different versions to help you strengthen and refine them over time.

CTA Copy Examples

CTAs all serve a designated purpose, but keep in mind the language they use can vary. And today, marketers everywhere have put some creative spins on their calls to manoeuvre to generate the leads their businesses depend on.

Below are a few examples of the bonshommes of CTA button copy you might use in marchéage:

Chart displaying types of common CTAs

To help you identify what‘s réelle and what’s not, we’ve listed out examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:

Intelligible and réelle CTAs
CTAs with great call-to-action phrases
CTAs that dépense plurale buttons on one adolescent

Best Call-to-Manoeuvre Examples

HubSpot CTAs
The Budgetnista
310 Creative
Hija De Tu Madre
Wool and the Clique
Tweak It Meublé
Full Bundle
Grey Goose
IMPACT Branding and Esthétique
Brooks Running
Humboldt County
t.c. pharma
General Assembly
charity: water
Ashley Stewart
Barnes and Seigneur

1. HubSpot

CTA: Download Now

best call to action examples 2022: HubSpot

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One of the perks of using HubSpot is the wealth of free resources they offer. This slide-in CTA found in an entrefilet discussing marchéage bienveillance, demonstrates how a well-placed CTA can improve anéantir experience.

It’s unobtrusive and comes in midway through the entrefilet, not only prompting readers to “download now” but offering a useful and free resource. The marchéage kit offers an out-of-the-box enseignement for those who may not know where to start.

How to Replicate this CTA

Offer a free resource that is directly related to the topic of the entrefilet it appears on. On HubSpot’s CTA, readers can au finir the entrefilet and then download the gérer with templates to get started making a marchéage kit of their own. (Click here to learn how to add slide-in CTAs to your blog posts.)

2. The Budgetnista

CTA: Sign Up for Weekly Goodies!

best call to action examples 2022: Budgetnista

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Run by personal financial educator and author Tiffany Aliche, The Budgetnista is a one assez usine for personal argent. In adjonction to providing latrines that delights her renommée, she’s also a pro at creating inviting CTAs.

Instead of simply putting a sign up CTA to promote her newsletter, she uses language that entices the reader to click. “Sign Up For Weekly Goodies” sounds a whole lot more interesting than “sign up for my newsletter.” Who doesn’t want weekly goodies?

How to Replicate this CTA

The Budgetnista‘s CTA mirrors Aliche’s personality, which is a nice touch and helps personalize the interdépendance. Prédisposé visitors to take the desired manoeuvre by using friendly and creative language.

3. Glossier

CTA: I’m in

best call to action examples 2022: Glossier

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Beauty brand Glossier has its marchéage apologue down, showcasing realistic images of women with a variety of skin bonshommes. Who can forget their boy brow campaign? Their website is clean with lots of white space that makes the photos of the models and makeup pop.

Their CTA is an overlay that appears when you start scrolling down their tableau. While many would quickly click out of the pop up, the language Glossier chooses makes you want to canne around. “Let’s take this to your inbox” is a clever way to ask folks to sign up for your newsletter. If you‘re down to join simply click « i’m in » and you’re done.

How to Replicate this CTA

Use clever phrasing and imagery that makes your brand more relatable and entices people to take manoeuvre. Glossier‘s CTA, for example, includes an apologue of a model wearing the brand’s makeup which makes it even more appealing.

4. 310 Creative

CTA: Book Free Assessment

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Growth agency and HubSpot partner 310 Creative aims to help B2B companies scale and refine the buyer’s journey to increase sales. Knowing that visitors to the tableau may not quite know what specific rôles they need, 310 Creative makes use of a CTA that removes combinaison.

The slide-in CTA solicits visitors to book a free assessment to get some clarity on where their négoce may be falling bermuda and discover why these outcomes are happening.

How to Replicate this CTA

Demonstrate empathy for the visitor and remove barriers by stating the bonté is free. By describing an enseignement followed by “If this sounds familiar, let’s talk” it demonstrates that 310 Creative is here to help and understands the anéantir’s spoliation.

5. Heyday

CTA: Sign Up And Save

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Heyday is a bit of a rebel in the facial industry. Its minimalist, no-frills approach has made it a élue among those who just want to see an aesthetician without the fuss and upselling.

That minimalist, but friendly approach shows up in their CTA too. Making great use of some models with glowing skin, this CTA entices viewers to sign up for their newsletter with a remise. The “sign up and save” button is persuasive, along with the humorous “No thanks, I prefer full-price skincare” hyperlink to opt out.

How to Replicate this CTA

Employ beautiful aesthetics, a remise, and humor to marcotte visitors to take the desired manoeuvre.


CTA: Discover your escape

best call to action examples 2022: VRBO

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If you love browsing beautiful appointements homes in your spare time, VRBO is a great occupation to do it. The brand makes great use of aspirational aesthetics and gorgeous locales.

The dark blue CTA pops against VRBO’s white arrière-plan, drawing the reader in. Then the “discover your escape” button adds a touch of adventure for those who may be interested in renting a appointements maison.

How to Replicate this CTA

Make great use of color and phrasing. VRBO‘s CTA communicates that you’re not booking a regular appointements, but rather an adventure where they can serve as your trusted gérer.

7. Hulu

CTA: Get The Disney Bundle

best call to action examples 2022: Hulu

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Streaming giant Hulu went for a dramatic approach with this CTA. The dimmed arrière-plan shows off all its television and movie offerings, while the vert and white text of the CTA draws your ponctualité to the amélioration.

It’s a sign-up and upsell in one, informing users that they can get a remise add-on with Disney+ and ESPN+.

How to Replicate this CTA

Entice visitors with the évaluation they‘re getting a deal by offering a bundle and put emphasis on providing value to get visitors to take manoeuvre. Here, Hulu’s CTA button says “get the disney bundle” instead of having a generic button that says “sign up.”

8. Hija De Tu Madre

CTA: Subscribe

best call to action examples 2022: Hija de tu Madre

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Apparel company Hija De Tu Madre, keeps it fresh with a clean, pink and white color scheme that exudes youthfulness and freshness. Most of what makes their CTAs so appealing is the clever play on words, mixing both Spanish and English, an ode to their target renommée.

best call to action examples 2022: Hija de tu Madre

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Parce que they‘re so dialed into their renommée, Hija De Tu Madre can extract more journal from their visitors. Instead of just having a CTA that requests an email (first apologue), they’ve introduced a forain phone request in a attaché CTA. How do they persuade folks to balle à la main over their digits? By offering them a prérogative to win merch — specifically their popular denim jackets.

How to Replicate this CTA

Offer something visitors consider valuable in return for their personal journal — in this siège a coveted denim jacket will make people more likely to share more journal. The key is to know your renommée and tap into their interests.

9. Wool and the Gang

CTA: Share Your Knits #woolandthegang

best call to action examples 2022: Wool and the Gang

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This CTA from Wool and the Clique will make you feel all fuzzy on the inside. The assemblage arrière-plan of customers donning their Wool and the Clique garments davantage a cute pup really draws the reader in and fits with the brand’s renommée.

The CTA button states “share your knits #woolandthegang” which encourages customers to share what they’ve made using Wool and the Clique products, working as both brand amélioration and customer baroud.

How to Replicate this CTA

Grab the visitor’s ponctualité by creating a sense of community and enticing visitors to join. This particular CTA also jumeaux as brand amélioration as more customers share their kits across liant media.

10. Tweak It Studio

CTA: Personalized Wood Names

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Appartement decor and beauté company Tweak It Meublé showcases the grosseur of having fun, but clear CTAs.

They get the visitor‘s ponctualité with « Just Dropped » in big bold letters to inform readers on new products on offer, then accommodé it with a CTA button that states exactly what the de même is — in this case « personalized wood names. » It’s much more réelle than just having a button that simply states “buy now.”

How to Replicate this CTA

Use urgency to get visitors to check items in your online séparation and clearly communicate where the visitor is heading when they click the CTA button.

11. Evernote

CTA: Sign Up

CTA example: Evernote

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“Remember Everything.” Visitors can immediately understand that rémunération the conditions they région on this adolescent. The beauté on Evernote’s website makes it étonnant naturel for users to see quick benefits of using the app and how to actually sign up to use it. Mieux, the vert color of the droit and secondary CTA buttons is the same vert as the headline and the Evernote logo, all of which jump off the adolescent.

How to Replicate this CTA

Consider using a bright color that contrasts well with the elements on your web adolescent to make your CTA emplacement out.

12. Dropbox

CTA: Sign up for free

CTA example: Dropbox

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Dropbox has always embraced naturel beauté with a lot of negative space. Even the graphics on their homepage are subtle and naturel.

Thanks to that naturel beauté and negative space, the blue “Sign up for free” call-to-action button stands out from everything else on the adolescent. Since the CTA and the Dropbox logo are the same color, it‘s easy for the visitor to interpret this CTA as « Sign up for Dropbox. » That’s one réelle call-to-action.

How to Replicate this CTA

Negative space can work in your favor if used correctly. Use it to your advantage by allowing your CTA to emplacement out using your bold, brand colors

13. OfficeVibe

CTA: Subscribe

CTA example: OfficeVibe

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Here‘s a slide-in call-to-action that caught my ponctualité from OfficeVibe. While scrolling through a post on their blog, a banner slides in from the bottom of the adolescent with a call-to-action to subscribe to their blog. The best bout? The copy on the slide-in told me I’d be getting tips embout how to become a better diriger — and the post it appeared on was a post embout how to become a better diriger. In other words, the offer was something I was already interested in.

Mieux, I like how unobtrusive slide-in CTAs are — as opposed to what my colleague Rachel Sprung calls the “stop-everything-and-click-here-pop-up-CTA.” I find these CTAs offer a more lovable experience parce que they provide more journal while still allowing me to continue reading the blog post.

How to Replicate this CTA

You can create your own slide-in CTA using HubSpot’s marchéage tools. After designing your CTA using our templates, create a HubSpot account. Go to Marchéage > Lead Butin > CTAs in your HubSpot account and follow the CTA instructions here.

14. Netflix

CTA: Join Free for a Month

CTA example: Netflix

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One big fear users have before committing to sign up for something? That it‘ll be a mets to cancel their subscription if they end up not liking it. Netflix nips that fear in the bud with the « Cancel anytime » copy right above the « Join Free for a Month » CTA. I’d venture a guess that reassurance alone has boosted signups. Also, you‘ll renvoi again that the red color of the primary and secondary CTAs here partie Netflix’s logo color.

How to Replicate this CTA

Not only can you get a visitor’s ponctualité with a stark contrast in color, but you can use language in your CTA that entices them to click. Consider using “Try for Free,” or something similar in your CTA that removes the risk for potential customers.

15. Square

CTA: Get Started

CTA Example: Square

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To achieve réelle CTA beauté, you need to consider more than just the button itself. It’s also étonnant insolent to consider elements like arrière-plan color, surrounding images, and surrounding text.

Mindful of these additional beauté components, the folks at Jardin used a single apologue to showcase the simplicity of using their product, where the hovering “Get Started” CTA awaits your click. If you style closely, the color of the credit card in the apologue and the color of the CTA button partie, which helps the viewer connect the clés of what to expect if/when they click.

How to Replicate this CTA

You can use color to help visitors connect the clés whether it’s coordinating similar tones like in this apologue, or by using brand colors like the Dropbox example.

16. Prezi

CTA: Give Prezi a try

CTA example: Prezi

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The folks at Prezi are also into the minimalist beauté style on their website. Other than the vert dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white beauté is a bright blue — the same blue from their droit logo. That bright blue is strategically placed on the homepage: the droit “Give Prezi a try” CTA, and the secondary “Get Started” CTA, both of which take users to the same pricing adolescent.

How to Replicate this CTA

This adolescent took a minimalist color scheme, but incorporated two CTAs with the same color button that déclaré visitors to the same landing adolescent. If your adolescent has a clean, minimalist beauté consider trying two CTAs with different text to draw visitors in.

17. Full Bundle

CTA: Our Work

CTA Example: Full Bundle

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Full Bundle is another company that uses negative space to make their primary CTA pop. The white “Our Work” call-to-action stands out against the dark grays of the arrière-plan. Their choice of CTA is strategic, too. Given that they primarily exist to build out clients‘ online presences, it’s insolent for them to showcase their work — and that’s what most folks are going to their website for.

How to Replicate this CTA

Make creative use of negative space like Full Bundle’s gray tones. As you can see, the different shades of gray make triangles, adding a subtle beauté element that makes their white CTA pop out at the bottom.

18. Panthera

CTA: Join

CTA example: Panthera

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The folks at Panthera are looking for users who really care embout wild cats around the world and want to join a group of people who feel the same way. To target those people in particular, we love how they use language that would speak to big cat-lovers: “Join the pride today.” The adolescent itself is étonnant naturel: an on-page form with two, naturel fields, and a button asking folks to (again) “Join.”

How to Replicate this CTA

Establish a connection with your target renommée by using vernacular related to your brand that would appeal to them in your CTA.

19. EPIC

CTA: Let’s start a new project together

CTA example: EPIC

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The folks at the agency EPIC use their homepage primarily to showcase their work. When you arrive on the adolescent, you‘re greeted with animated videos showing some of the work they’ve done for clients, which rotate on a carousel. While there are plenty of other lieux users might click on their tableau — including their clients‘ websites — the droit call-to-action stands out and always contrasts with the video that’s playing in the arrière-plan.

I love that it features friendly, intégrante language —“Let’s start a new project together” — which gives a hint to users looking for a creative partner that they’re an especially great team to work for.

How to Replicate this CTA

Use inviting language. It‘s easy to make a button that just says « join us, » but that’s not very convincing. Consider something friendlier like “let’s work together” or something specific to the bonté you offer.

20. Aquaspresso

CTA: Send Me Specials Now!

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The whole pixel of a call-to-action is to déclaré your tableau visitors to a desired méandre of manoeuvre — and the best CTAs do so in a way that’s helpful to their visitors. The folks at coffee company Aquaspresso really nailed that dépense here with the pop-up CTA on their main blog page.

Here, the desired méandre of manoeuvre is for their blog readers to check out what they‘re actually selling (and hopefully buy from them). There are many ways they could have done this, including putting out a CTA that urges people to « Check out our most popular products! » or something very déclaré. But we love what they’ve done instead: Their CTA offers blog readers something much more helpful and subtle — an offer for “today’s specials” in exchange for the reader’s email address.

Adding that the specials are for today only is a great example of a psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. The fear that today‘s specials are better than tomorrow’s might make people want to fill it out and claim their offer while they can.

How to Replicate this CTA

The call-to-action above was created using HubSpot’s templates. Consider introducing a sense of urgency for website visitors by using scarcity in your CTA. You can use phrases like “limited time offer” or “get today’s deals” to motivate visitors to take the desired manoeuvre.

21. QuickSprout

CTA: Are you doing your SEO wrong? Marcotter your URL to find out

CTA Example: QuickSprout

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No one wants to be wrong. That‘s why a call-to-action button like QuickSprout’s slide-in CTA on their blog is so clickworthy. It asks the reader, “Are you doing your SEO wrong?” Well, am I? All I have to do is ajouter my URL to find out — seems easy enough. It’s language like that that can really entice visitors to click through.

Mieux, having the CTA slide in mid-blog post is a great tactic for catching readers before they bounce off the adolescent. Traditionally, many blogs have CTAs at the very bottom of each blog post, but research shows most readers only get 60% of the way through an entrefilet.

How to Replicate this CTA

Use language in your CTA that grabs the visitor’s ponctualité or speaks to a mets pixel they may be having. The case above uses SEO, but you could use something like “Having différend converting leads?” and then lieu your bonté as the remedy. (Click here to learn how to add slide-in CTAs to your blog posts.)

22. Grey Goose

CTA: Discover a arborisé tailored to your taste

CTA example: Grey Goose

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Here’s a fun, exclusif call-to-action that can get people clicking. Whereas tableau visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to “Discover a Collation Tailored to Your Taste” is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.

How to Replicate this CTA

Personalization works wonders for establishing a connection with visitors. Consider implementing a CTA that suggests a personalized experience for visitors based on the product or bonté you offer. For example, you could say “Explore horizontaux that fit your dépense,” or “choose a beauté tailored to your brand.”

23. Treehouse

CTA: Claim Your Free Moto

CTA Example: Treehouse

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A lot of company websites out there offer users the opportunity to start a free motocross. But the CTA on Treehouse‘s website doesn’t just say “Start a Free Moto”; it says “Claim Your Free Moto.”

The difference in wording may seem subtle, but think embout how much more personal “Claim Your Free Moto” is. Mieux, the word “claim” suggests it may not be available for vaste, giving users a sense of urgency to get that free motocross while they can.

How to Replicate this CTA

If you offer a free motocross for your bonté, instead of just using a button that says “free motocross,” personalize the experience by using “start your free motocross.”

24. OKCupid

CTA: Continue

CTA example: OKCupid

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OKCupid‘s CTA doesn’t seem that impressive at first glance, but its brilliance is in the small details.

The call-to-action button, which is bright vert and stands out well on a dark blue arrière-plan, says, “Continue.” The simplicity of this term gives hope that the signup process is bermuda and casual. To me, this CTA feels more like I‘m playing a fun game than filling out a boring form or committing to something that might make me nervous. And it’s all due to the copy.

How to Replicate this CTA

People enjoy games so if it works for your product or bonté, try to gamify your CTA to spark interest.

25. Blogging.org

CTA: Countdown Clock

CTA example: Blogging.org

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Nothing like a ticking timer to make someone want to take manoeuvre. After spending a bermuda amount of time on blogging.org’s homepage, new visitors are greeted with a pop-up CTA with a “limited time offer,” accompanied by a timer that counts down from two minutes.

As with Aquaspresso’s example in #10, this is a classic use of the psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. Limiting the time someone has to fill out a form makes people want to fill it out and claim their offer while they can.

Curious, what happens when time runs out? So was I. Hilariously, nothing happens. The pop-up CTA remains on the adolescent when the timer gets to zero.

How to Replicate this CTA

Similar to Aquaespresso, consider using scarcity to give visitors to your tableau a sense of urgency to take manoeuvre.

26. IMPACT Branding & Design

CTA: What We Do

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CTAs can feel really pushy and salesy (yes, that’s a word…) if the wrong language is used. I like IMPACT‘s educational approach, where they tournoi visitors to learn what the company does before pushing them to take any further manoeuvre. This call-to-action is especially intriguing to me parce que they don’t even use an manoeuvre verb, yet they still manage to entice people to click.

How to Replicate this CTA

Entice visitors to learn more embout your négoce by using language in your CTA that persuades them to see what you do. Use something like “see our past projects,” “what we do,” or “view our work.”

27. Huemor

CTA: Launch (Do Not Press)

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If you went to a website and saw a “Launch” CTA accompanied by the copy “Do Not Press” … what would you do? Let‘s be honest: You’d be dying to press it. The use of harmless reverse psychology here is playful, which is very much in keeping with Huemor’s brand voice.

How to Replicate this CTA

If your brand is more playful or in the creative industry, you can use that to your advantage in a CTA using gamification or reverse psychology like Huemor’s example.

28. Brooks Running

CTA: Find out when we have more

CTA example: Brooks Running shoe product availability

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How many times have you hotly pursued a product you love, only to discover it‘s sold out? Well, as you might know, it’s no picnic for the seller either. But just parce que you‘ve run out of an de même doesn’t mean you should assez promoting it.

Brooks Running uses a clever call to manoeuvre to ensure their customers don‘t bounce from their website just parce que their élue shoe is out of vivre. In the screenshot above, you can see Brooks touting an awesome-looking shoe with the CTA, « Find out when we have more. » I love how this button turns bad infos into an opportunity to retain customers. Without it, Brooks’ customers would likely forget embout the shoe and style elsewhere.

When you click on the blue CTA button depicted below, Brooks directs you to a adolescent with a naturel glossaire you can text the company. This glossaire prompts Brooks to automatically alert the visitor when the shoe they want is available again.

How to Replicate this CTA

For ecommerce businesses, sending customers to a adolescent that states the de même is out of vivre can be a turn off for customers and renseignement them to bounce. Consider adding a CTA that says “notify me when restocked,” or “find out when we have more” to keep them engaged and séduction their email journal.

29. Humboldt County

CTA: Follow the Magic

CTA example: Humboldt County

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Humboldt County’s website is gorgeous on its own: It greets you with a full-screen video of shockingly beautiful footage. But what I really love is the unconventional call-to-action button placed in the bottom center, which features a bunny icon and the words “Follow the Magic.”

It enhances the hasard of fantastical feel of the footage, making you feel like you’re embout to step into a fairytale.

What’s more, grain you click into that CTA, the website turns into a hasard of choose-your-own-adventure game, which is a fun call-to-action path for users and encourages them to spend more time on the tableau.

CTA example: Humboldt County adventure

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How to Replicate this CTA

Great for travel companies and creative firms, CTAs like Humboldt County’s lure readers in. If your brand has some creative leeway, use it. You could try a tirade like “find your next adventure,” or “balance your trip.”

30. Uber

CTA: Sign up to drive | Start riding with Uber

CTA examples: Uber

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Uber’s looking for two, very étranger bonshommes of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the développé video playing in the arrière-plan showing Uber riders and drivers having a good time in locations all over the world.

I love the copy of the driver CTA at the top, too: It doesn‘t get much more straightforward than, « Make money driving your car. » Now that’s speaking people’s language.

How to Replicate this CTA

Targeting two bonshommes of customers? You can create CTAs for each of their personas similarly to Uber.

31. Spotify

CTA: Go Prime | Play Free

CTA example: Spotify

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As soon as you reach Spotify‘s homepage, it’s pretty clear that their droit gardien de but is to attract customers who are willing to pay for a option account, while the CTA for users to sign up for free is very much secondary.

It‘s not just the headline that gives this away; it’s also the coloring of their CTA buttons. The “Go Prime” CTA is limon vert, making it pop off the adolescent, while the “Play Free” CTA is plain white and blends in with the rest of the copy on the adolescent. This contrast ensures that visitors are drawn to the option CTA.

How to Replicate this CTA

If you offer both a paid and free transcription of a bonté, consider using two separate CTAs, choosing a color that pops for the paid élection a contrario something more understated for the free transcription.

32. Ugmonk

CTA: Send me the coupons | I’m not interested

CTA example: Ugmonk

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Sortie CTAs, also known as exit intent pop-ups, are different from explicable pop-ups. They detect your users‘ behavior and only appear when it seems as though they’re embout to leave your tableau. By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader’s ponctualité while offering them a reason to stay.

Ugmonk has a great sortie CTA, offering two options for users as a excessif plea before they leave the tableau. First, they offer a 15% remise on their products, followed by two options: “Yes Please: Send me the ticket” and “No Thanks: I’m not interested.” It‘s étonnant helpful that each CTA clarifies what « Yes » and « No » actually mean, and I also like that they didn’t use guilt-tripping language like “No Thanks: I hate idée” like I’ve seen on other websites. Finally, renvoi that the “Yes Please” button is much brighter and inviting in color than the other élection.

How to Replicate this CTA

Sortie intent CTAs are extremely useful for ecommerce. You can offer a remise on rôles or something else of value to entice visitors to convert.

33. Pinterest

CTA: Continue with Facebook | Sign Up

CTA example: Pinterest signup call to action button

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Want to sign up for Pinterest? You have a paire of options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know parce que the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know parce que if you log in through Facebook, Pinterest can tricot in Facebook’s API data and get more journal embout you than if you log in through your email address.

Although this homepage is optimized to bring in new members, you’ll renvoi a very subtle CTA for folks with Pinterest accounts to log in on the top right.

How to Replicate this CTA

Allow users to sign up with Facebook or Google in your CTA. This saves visitors time signing up and you’ll be able to séduction more journal embout them.

34. Madewell

CTA: Take me there | What’s next?

CTA example: Madewell

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Madewell (owned by J.Crew) has always had standout website beauté, taking what could be a typical ecommerce website to the next level. Their use of CTAs on their homepage is no extravagance.

When you first arrive on the adolescent, you‘re greeted with the headline « I’m Looking For …“ followed by a category, like ”Clothes That‘ll Travel Anywhere. » Below this copy are two options: « Yes, Take Me There » or « Hmm… What’s Next? » The anéantir can choose between the two CTAs to either browse clothes that are good for travel, or be taken to the next parangon of clothing, where they can play again.

This gamification is a great way to make your tableau more interesting for users who come across it without having a specific idea of where they want to style.

How to Replicate this CTA

Use gamification in your CTA to persuade visitors to explore your tableau further. They may not know specifically what they are looking for or how your company can help. Creating fun prompts can help visitors find what they are looking for.

35. Instagram

CTA: Download on the App Filtre | Get it on Google Play

CTA example: Instagram

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Since Instagram is a mainly forain app, you‘ll see two black CTAs of equal size: one to download Instagram in Apple’s App Filtre, and another to download it on Google Play. The reason these CTAs are of equal caliber is parce que it doesn‘t matter if someone downloads the app in the App Filtre or on Google Play … a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to « Log In » if you’d prefer that élection, too.

How to Replicate this CTA

If you have an app, consider adding a CTA for each platform visitors can download it from. This removes pansage and makes it easier for visitors to download your app without having to search.

36. Barkbox

CTA: Get Started | Give a Gift

CTA example: Barkbox

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The two CTAs on Barkbox’s homepage spectacle that the team there knows their customers: While many people visiting their tableau are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. To give those people an easy path to purchase, there are two, equally sized CTAs on the adolescent: “Get Started” and “Give a Gift.”

As an added gratification, there‘s an charmant, pop-up call-to-action on the right-hand side of the screen prompting users to leave a rémunération if they’d like. Click into it, and a small maïeutique box pops up that reads, “Woof! I’m afraid our banquise is not online. Please leave us a rémunération and we’ll bark at you as soon as pawsible.” Talk embout delightful copy.

How to Replicate this CTA

Similar to Uber, you can use plurale CTAs to serve different audiences. Play with language and come up with phrases that work best for your brand voice.

37. t.c. pharma

CTA: Find out more | View products

CTA example: t.c. pharma

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Turns out Red Bull isn‘t its own consanguin company: It’s owned by Thailand-based t.c. pharma, a company that makes popular energy drinks, electrolyte beverages, and functional drinks and snacks.

Its homepage features two call-to-action buttons of equal size: “Find out more” and “View products” — but it‘s clear by the bright yellow color of the first button that they’d rather déclaré folks to “Find out more.”

How to Replicate this CTA

Use color to persuade visitors to take a desired manoeuvre. If you have a preferred button that you’d like people to click, make it the more prominent of the two.

38. General Assembly

CTA: View Full-Time Courses | Subscribe

CTA example: General Assembly

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As you scroll through the General Assembly website, you‘ll see CTAs for various courses you may or may not want to sign up for. I’d like to pixel your ponctualité to the CTA that slides in from the bottom of the adolescent as you’re scrolling, though, which suggests that you subscribe to email updates.

Although this feels like a secondary CTA due to its redevance and manner, I actually think they try to sneak this in to become more of a primary CTA parce que it’s so much more colorful and noticeable than the CTAs for individual classes.

How to Replicate this CTA

When you create your own CTAs, try using bolder colors — even ones that rupture with your regular stylings — to see if it‘s réelle at getting people’s ponctualité. (Click here for a tutorial on how to add slide-in CTAs to your webpages.)

39. charity: water

CTA: Give by Credit Card | Give by PayPal

CTA examples: Charity Water

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Charity: water‘s droit gardien de but is to get people to donate money for clean water — but they can’t assume that everyone wants to pay the same way.

The CTAs featured on their homepage take a really exclusif approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally insolent CTAs to pay via credit card or PayPal. Annotation how both CTAs are the same size and beauté — this is parce que charity: water likely doesn‘t care how you donate, as vaste as you’re donating.

How to Replicate this CTA

For payment CTAs, consider giving visitors options for how to pay. What matters most is that they make the purchase.

40. Hipmunk

CTA: Flights | Hotels | Cars | Packages

CTA example: Hipmunk

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When you région on the Hipmunk tableau, your droit élection is to search flights. But renvoi there are aléa tabs you can flip through: flights, hotels, cars, and packages.

When you click into one of these options, the form changes so you can fill out more journal. To be 100% sure you know what you‘re searching for, Hipmunk placed a bright citron CTA at the far right-hand side of the form. On this CTA, you’ll see a recognizable icon of a plane next to the word “Search,” so you know for sure that you‘re searching for flights, not hotels. When you’re on the hotels tab, that icon changes to a hotel icon. Same goes with cars and packages.

How to Replicate this CTA

Use icons to provide further explanation of your CTA to users.

41. MakeMyPersona

CTA: Grab the template! | No thanks

CTA example: MakeMyPersona

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Here‘s another example of a great pop-up with plurale calls-to-action — except in this case, you’ll renvoi the size, color, and beauté of the users‘ two options are very different from one another. In this case, the folks at MakeMyPersona are making the « Grab the template! » CTA is much more attractive and clickable than the « No, I’m OK for now, thanks » CTA — which doesn’t even style like a clickable button.

I also like how the “no” élection uses polite language. I find brands that don‘t guilt-trip users who don’t want to take manoeuvre to be much, much more lovable.

How to Replicate this CTA

Being friendly shouldn‘t just be for getting visitors to take the desired manoeuvre. Using friendly language is just as insolent in CTAs for those who would like to opt out. Consider using a tirade like « no thanks » or something similar to what MakeMyPersona used to keep it digestif even if customers aren’t ready to make a purchase yet.

42. TeuxDeux

CTA: Get Started for Free | Try for Free

CTA example: TeuxDeux

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Another example of simplistic beauté, TeuxDeux’s droit website features one tirade and two CTA buttons.

That’s it.

Using the company’s colors, the arrière-plan is just a splash of red and some black.

The CTA buttons emplacement out against the color and emphasize that you can try the product for free.

I like these CTAs parce que they spectacle that the company understands its renommée. Whenever I‘m researching to-do list apps, I always want to try it before I buy it. It’s something that people are very particular embout and want to test-drive. TeuxDeux’s CTAs spectacle that they understand this embout their renommée.

How to Replicate this CTA

Know your renommée and allow them to pratique drive your bonté. Tap into their needs and interests and include them in a CTA to help them navigate to what they need faster, risk-free. It could be something like “get started for free,” “download templates for free,” or “try for free.”

43. Betabrand

CTA: Get involved

CTA example: Betabrand

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Betabrand is a clothing company that sells yoga/dress pants for women. Usually, clothing brands pellicule to use similar CTAs such as “Usine Now.”

However, Betabrand’s homepage CTA is exclusif in that it involves the renommée. Here, users can choix and impulsion the beauté of new products.

This is a fun way to get the renommée involved and do something different.

How to Replicate this CTA

Prédisposé visitor apport by using a voting or survey parangon CTA when appropriate. It helps customers develop a personal relationship to the brand parce que they are contributing to the decision making process.

44. Fabletics

CTA: Limited Edition

CTA example: Fabletics

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This Fabletics CTA uses several marchéage tactics: scarcity and a holiday.

On the homepage, the brand announces a limited edition recueil that‘s tied to a holiday (Mother’s Day).

Additionally, the CTA uses a bright color so the CTA stands out on the naturel homepage.

How to Replicate this CTA

Manoeuvre CTA bonshommes when it makes sense. For example you could use scarcity with a limited time only amélioration for a prince opening, holiday, or to celebrate a new product launch.

36. Ashley Stewart

CTA: Usine the Lookbook

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Ashley Stewart is a clothing brand catered to plus-sized women. In this CTA, the company uses a fun beauté to entice website visitors. The entire assemblage of images looks like a behind-the-scenes camera roll, which is interesting to style at.

Additionally, the CTA copy is straight to the pixel, which is helpful for visitors who are looking to browse.

How to Replicate this CTA

Sometimes bermuda and sweet is the best approach. Use your CTAs to get to the pixel and get visitors what they want. You could use something like “usine this style,” or “download the gérer now.”

45. Amazon Music

CTA: 3 months free

CTA example: Amazon Music

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This is a great example of several of the elements we’ve talked embout in one CTA.

Amazon uses two strategically placed CTAs, colorful, yet naturel beauté, and offers the product for free.

With this CTA, Amazon is promoting one of its own products and rôles on its homepage instead of other products listed for ignoble on the tableau.

The only rémunération they want to get across? That you can try their product, Amazon Music, for free for three whole months. This CTA accomplishes that gardien de but with a naturel beauté.

How to Replicate this CTA

Offering a free motocross? Make it known by using a prominent CTA that pops and eliminating unnecessary features that clutter the landing adolescent.

46. Barnes and Noble

CTA: Usine Now

CTA example: barnes and noble

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Barnes and Seigneur uses a naturel CTA to entice visitors to usine a limited recueil during the Mother’s Day holiday.

I like this CTA parce que the landing adolescent beauté is so cohesive with the branding of the overall company.

Additionally, the graphics and the baptistère are all interesting and partie the brand’s messaging.

How to Replicate this CTA

Create a cohesive style that appeals to your renommée and aligns with your brand voice. Play with baptistère and colors that apologie each other and are pleasing to the eye. Keep the CTA naturel with a “usine now,” or “download now” button.

47. Slack

CTA: Learn More | Jonction Us


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Slack uses beautiful, naturel beauté on its homepage to entice visitors to click on one of the two CTA buttons.

I like this example parce que Slack has two CTA buttons for two different audiences. If you‘re just getting started in your research, you can click « Learn More. » However, if you’re a repeat visitor and know that you want to talk to a sales person, you can click “Jonction Us.”

This is a great example of serving two audiences with your CTAs on your homepage.

How to Replicate this CTA

Serve two audiences with separate CTAs on the same landing adolescent. You can make them étranger using color to contrast the two buttons or draw more ponctualité to the desired choice.

48. Nintendo

CTA: Compare Features

CTA Example: Nintendo

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On Nintendo’s website, the company is focused on answering any questions a visitor might have.

In fact, one of the droit CTAs is “Compare Features.” With this CTA, Nintendo answers one of their most popular questions parce que they understand that many visitors are still doing their research before purchasing a product.

How to Replicate this CTA

Have plurale pricing or feature options? Consider using a CTA that helps users compare their choices so they can make a more informed decision.

Create Your Own CTAs

There you have it. Now you can see just how insolent a few small CTA tweaks can be. Take chaleur from the examples above and create CTAs that convert.

Full Disclosure: We don’t have data to know if these are all scientifically successful, but these examples all follow our best practices. If you decide to recreate these CTAs on your tableau, please remember to pratique to see if they work for your renommée.

Editor’s additif: This post was originally published in June 2014 and has been updated for comprehensiveness.

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