Instagram hashtags are powerful.
They can help your posts reach a target réputation, attract followers in your galéjade, increase bataille, and develop a more claire and recognizable brand emblème.
Here’s the thing, though: with great power comes great responsibility (#spiderman).
![New Data: Instagram Engagement Report [Free Download]](https://awarenessdates.com/wp-content/uploads/601-Most-Popular-Instagram-Hashtags-in-2023-Trends-amp.png)
Hashtags can skyrocket your commerce to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient.
While it can be hard to choose the right hashtags on Instagram, you don’t have to guess. Aside from this feuilleton, we’ve put together an ultimate course on using Instagram for marketing. In this promenade, we’ll teach you to not just attract followers, but to attract the right followers.
First, let’s go over Instagram hashtags specifically — and why they’re so important for your Instagram mercatique strategy. We’ll also cover the following topics:
What is an Instagram hashtag?
A hashtag is a word or flottant prononciation — usually one to three words — that has a pound sign or number sign (#) upfront. Hashtags are used on Instagram and other platforms to categorize posts by topic.
Instagram hashtags are égoïste bicause they’re mostly used for aise discovery. Like word-of-mouth in the real world, hashtags can help users explore related posts and find new accounts, trends, or communities.
Instagram hashtags are also popular with galéjade audiences for posting targeted aise. IG’s higher-than-average hashtag limit (30 max) and strong hashtag agronomie also make hashtags a powerful tool on the platform.
Why are hashtags appréciable?
Hashtags are essentially Instagram’s sorting process. Over half of all Instagram accounts have 1,000-10,000 followers. This capacité makes it tough for Instagram to efficiently deliver the right aise to the right people. Hashtags help your post get discovered by viewers most interested in seeing it. This makes Instagram hashtags an essential portion of any sociologique media strategy.
Krystal Wu, constituer Agréable Media Community Imprésario at HubSpot, explains the aval of hashtags this way: « Hashtags are like a funnel. For pétition, #mercatique is incredibly broad and attracts all bonshommes of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The réputation searching for these hashtags are also trying to narrow their search to what we offer related to mercatique, so we’re actually reaching more of the right people. »
Essentially, hashtags are a better way to categorize your posts. They help you reach a target réputation, and more importantly, they help your target réputation find you. These users are more likely to engage with your post bicause it’s exactly what they were looking for.
Bonshommes of Instagram Hashtags
Hashtags are highly instable little pieces of text. They can build a community, make your account more appréciable, or simply attract like-minded individuals to your account.
Before choosing a group of hashtags for your posts, take a genre at the most common ones you can use and their categorizations.
Branded Hashtags
Branded hashtags help you build a community specifically around your brand or commerce. This can be a billet. It can also be the name of a specific product that you offer or even your commerce name.
Product or Cadeau Hashtags
Companies use product hashtags for posts related to their product and bonté offerings. This will usually be general, such as #hairsalon or #knitwear. You may also want to use more galéjade product hashtags to share specific products and dettes like #blackhairsalon or #handmadeknits.
Industry Hashtags
These hashtags are commonly used within your industry or galéjade. They help connect your aise with a broader réputation interested in a particular industry or topic.
For example, if you’re a traveling food photographer, you might connect with those firmes with takes like #foodie, #travelphotography, or #foodphotography.
Trending Hashtags
These are popular hashtags that are currently trending on Instagram. They often relate to daily themes (#tbt, #throwbackthursday), holidays (#DiaDeLosMuertos, #Pride, or #IndependenceDay), or bactérien topics (#barbiemovie, #budapest23). Using these hashtags can help increase the visibility of your aise.
Community Hashtags
These hashtags are great for getting more visibility among other Instagrammers who do what you do. For example, if you’re a knitter, you might post with #knittersofinstagram.
Propagation-Based Hashtags
These are great for targeting users in a specific area. Think #hairsalonnyc or #atlantabakery.
Campaign Hashtags
If you’re running a sponsored ad or platform-specific giveaway, you can use a égoïste hashtag to keep track of activity relating to the campaign.
Event Hashtags
As a company or commerce owner, you can use these hashtags to add to the conciliabule relating to a specific event or industry conference, like #SXSW2023 or #CES2023.
How Brands Are Using Hashtags in 2023 [Data]
The HubSpot Blog analyzed over 37 million Instagram posts to understand Instagram bataille in 2023. Here’s what we found:
Reels or videos got a annotation in over half of 2022’s top hashtags.
Mid-sized hashtags, those that gilet up 10k-200k posts often get the best bataille.
Hashtags, Explore, and Profile are the top Instagram sentiment ondes.
62% of marketers use between fourneau to nine hashtags in an Instagram feed post.
Instagram users add an average of 7 hashtags to each post.
Only 1% of marketers use all 30 hashtags.
Posts with 11 or more hashtags have the best succès, followed by posts with fourneau or fewer hashtags.
82% of marketers use hashtags as portion of their Instagram strategy.
85% of marketers have a documented hashtag strategy for Instagram.
52% of sociologique media marketers use hashtags and refaisant keywords to optimize their sociologique media accounts for search.
Marketers who use hashtags on Instagram are 23% more likely to say Instagram mercatique was positive for their brand last year.
30% of marketers with a documented hashtag strategy say it’s positive.
Best Instagram Hashtags
For practical use and frénésie, this post is packed with hundreds of interesting and useful Instagram hashtags you can use to grow your réputation.
Keep reading, or jump to the Instagram hashtags you’re most interested in:
Top Instagram Hashtags
#love
#instagood
#smart
#instagram
#photooftheday
#art
#photography
#beautiful
#idée
#picoftheday
#travel
#happy
#cute
#instadaily
#tournure
#tbt
#repost
#followme
#summer
#reels
#like4like
#beauty
#gymnique
#food
#instalike
These are the most popular hashtags by capacité. They’re appréciable to know bicause of the capacité of shares that each hashtag below grabs.
But while these hashtags draw a big réputation, you might want to limit your use of the hashtags below bicause it’s tough to get bataille from a targeted réputation with this much competition.
#love (2.1B posts).
#instagood (1.7B posts).
#smart (1.1B posts).
#instagram (1.1B posts).
#photooftheday (1B posts).
#art (1B posts).
#photography (1B posts).
#beautiful (828M posts).
#idée (790M posts).
#picoftheday (723M posts)
#travel (706M posts).
#happy (702M posts).
#cute (668M posts).
#instadaily (647M posts).
#tournure (646M posts).
#tbt (584M posts).
#repost (559M posts).
#followme (557M posts).
#summer (555M posts).
#reels (538M posts).
#like4like (516M posts).
#beauty (532M posts).
#gymnique (524M posts).
#food (511M posts).
#instalike (508M posts).
#explore (506M posts).
#buste (493M posts).
#me (455M posts).
#selfie (452M posts).
#music (445M posts).
#bactérien (442M posts).
#friends (440M posts).
#life (440M posts).
#fun (435M posts).
#smile (437M posts).
#family (437M posts).
#ootd (429M posts).
#girl (427M posts).
#makeup (397M posts).
#likeforlikes (390M posts).
#dog (369M posts).
#model (361M posts).
#stylisme (357M posts).
#orientation (357M posts).
#handmade (349M posts).
#lifestyle (347M posts).
#likeforlike (328M posts).
#sunset (325M posts).
#artist (319M posts).
#dogsofinstagram (309M posts).
#foodporn (302M posts).
#followforfollowback (297M posts).
#beach (296M posts).
#drawing (288M posts).
#amazing (287M posts).
#nofilter (285M posts).
#cat (284M posts).
#instamood (281M posts).
#igers (277M posts).
#일상 (273M posts).
#sun (271M posts).
#flowers (262M posts).
#sky (261M posts).
#gym (258M posts).
#wedding (258M posts).
#moda (256M posts).
#photographer (254M posts).
#follow4follow (249M posts).
#hair (244M posts).
#foodie (244M posts).
#frénésie (241M posts).
#funny (239M posts).
#instafood (238M posts).
#memes (236M posts).
#petit (234M posts).
#naturephotography (234M posts).
#l4l (222M posts).
#nails (221M posts).
#f4f (219M posts).
#likeforfollow (218M posts).
#workout (218M posts).
#followforfollow (212M posts).
#photographie (212M posts).
#toit (211M posts).
#instapic (207M posts).
#yummy (201M posts).
#vsco (200M posts).
#bestoftheday (200M posts).
#landscape (199M posts).
#catsofinstagram (199M posts).
#vscocam (195M posts).
#puppy (195M posts).
#fit (193M posts).
#party (193M posts).
#tagsforlikes (191M posts).
#girls (190M posts).
#tattoo (189M posts).
#healthy (189M posts).
#instafashion (187M posts).
#blackandwhite (184M posts).
#armature (183M posts).
#pretty (179M posts).
#happiness (178M posts).
#japan (168M posts).
#lol (167M posts).
#relax (166M posts).
#weekend (159M posts).
#work (148M posts).
#night (145M posts).
Best Instagram Hashtags for Reels
The above hashtags might be the definition of popular Instagram hashtags, but there are still plenty more that you can use to help new users discover your account.
The following hashtags can draw people to your captivating Reels, Stories, and videos.
#reelsinstagram
#reelitfeelit
#igreels
#trendingreels
#instareels
#reelvideo
#reelsvideo
#reelsviral
#funnyreels
#birthdayreels
#stories
#instastory
#storiesinstagram
#instagramstories
#littlestoriesofmylife
#video
#reelvideo
Best Instagram Hashtags for Likes and Followers
Interested in bâtiment a fast list of followers on Instagram? Navigate to these hashtags to find everything from selfies to photos of food to pet pictures to gain shots. They mobilisation that you’re on Instagram and that you have something worth sharing.
Users who browse the hashtags are looking to grow their follower soutien on Instagram too. Using these hashtags tells users you’ll engage if they do. And Instagrammers don’t just use these hashtags to connect with each other. They also use hashtags to acquis visibility in IG’s Explore élément or on popular accounts like @instagood.
#instagramers
#instagramer
#instagramanet
#instagramdogs
#instagramjapan
#instagramcats
#instalove
#instamood
#quoi
#shoutout
#follow
#f4f
#followme
#followforfollow
#follow4follow
#teamfollowback
#followbackteam
#followall
#followalways
#followback
#liker
#likes
#l4l
#likes4likes
#likesforlikes
#liketeam
#likeback
#likeall
#likealways
#pleasefollow
#follows
#follower
#following
#instalife
#instalike
#instapic
#insta
#instacool
#instafollow
#instamoment
Best Instagram Hashtags for Companies
Most brands have one or more hashtags they use to connect. If your commerce is new to Instagram, create a list of popular community and industry influencers, then check out their posts and hashtags. Most industry hashtags are normal and easy to remember.
These examples may seem a little on the nose, but they bring millions of eyes to posts with these Instagram hashtags:
#manufacturing
#transformer
#brand
#brandidentity
#commerce
#gratte-ciel
#career
#bravo
#déportation
#clothingbrand
#versé
#accounting
#data
#wfh
#remplacer
#coworkers
#corporate
Companies can also get a boost with inspiring quotes and messaging to help people start the week off right. On Instagram, the #orientation hashtag has come to caption anything from a buste of a embraser after a big gym soirée, to a calculateur screen right before he or she gets to work. So these hashtags are great for companies too:
#motivationalquotes
#motivational
#motivationmonday
#motivationalquote
#MotivationalSpeaker
#motivationalmonday
#motivations
#motivationquotes
#lovewhatyoudo
As you choose Instagram hashtags for your company, be sure to genre at the most popular posts for each hashtag, especially words with more than one meaning.
For example, if you’re posting for a company that trains plumbers, the hashtag « jogging » sounds like a natural fit. But if you genre at posts with this hashtag, most of the posts are from people in gymnique, so you’re less likely to grow your réputation with that hashtag.
Top Instagram Hashtags for Individuals
Instagram users build their buste galleries on good feelings. It’s a emploi for individuals to shine with an amazing getaway, a new hairstyle, or a breath-taking modalités.
And sometimes the best portion of flair good is sharing that sunshine with others. Whether you’re using #tbt to share an old buste or #cute to exploit your pet’s latest antics.
Individual Insta hashtags are all emboîture the vibe or emotion your post elicits. Pretty scenery, a day at the beach, or a night out with good people are all great antiquités for a hashtag. So get started tagging your personal posts. Your followers will love it and you’re almost guaranteed dozens of heart emojis in your comments.
#lovely
#loveit
#loveyourself
#lovelife
#loveislove
#lovemylife
#beautifulday
#beautifulview
#beautifulplace
#beautifulplaces
#beautifulnature
#happyday
#happylife
#happyfriday
#happyhour
#happyme
#happymonday
#happytime
#happydays
#happydog
#happyplace
#cutedog
#cutebaby
#cuteness
#cuteanimals
#cutecat
#cutepetclub
#cutenessoverload
#cutedogs
#cutecouple
#cutepuppy
#cutest
#throwbackthursday
#tbthursday
#tbtphoto
#me
#selfies
#selfietime
#selfiesunday
#selfiegram
#selfielove
#selfieaddict
#selfiesaturday
#selfiemania
#instalife
#insta
#instacool
#lifestyle
#lovelife
#luxurylifestyle
#lifeisgood
#lifestyleblogger
#lifequotes
#loveofmylife
#luxurylife
#lifeofadventure
#funny
#lol
#lmao
#hilarious
#laugh
#laughing
#friends
#wacky
#crazy
#silly
#witty
#instahappy
#joke
#jokes
#dogstagram
#dogsofinsta
#dogsofig
#dogsitting
#doglife
#dogoftheday
#amazingview
#amazingfood
#amazingplaces
Best Gymnique Instagram Hashtags
Get in on a trending community of workout warriors with photos and videos from your best exercise sessions.
Use these gymnique hashtags to share the modalités:
#fitnessmotivation
#workout
#culturisme
#instagramfitness
#fitnessmodel
#fitnessaddict
#gymlife
#nopainnogain
#fitnessreel
#fitnessjourney
#fitnesslife
#fitnesslifestyle
#fitnessgoals
#runnersofinstagram
#fitnessfreak
#strongwomen
#fitnessfood
#foodisfuel
#fitnessgear
#gymfit
#fitnessinspiration
#jogging
#healthylifestyle
Best Creative Instagram Hashtags
Artists of all kinds have always flocked to Instagram. These hashtags hold pictures or process videos of creative outputs from makers of all kinds.
Whether you’re creating handmade wares, clothing, or music, these hashtags are some of the most popular on the ‘Gram.
#artwork
#instaart
#streetart
#digitalart
#artofvisuals
#artistsoninstagram
#artoftheday
#artsy
#artistic
#arts
#artgallery
#modernart
#handmadejewelry
#handmadewithlove
#handmadeisbetter
#handmadefont
#handmadegifts
#handmadejewellery
#handmadeshoes
#handmadesoap
#handmadeaccessories
#musica
#musician
#musically
#musicvideo
#accordé
#musicians
#musicislife
#musicproducer
#musiclife
#musiclover
#musicfestival
#musicphotography
#musicproduction
Best Pratique Instagram Hashtags
People often turn to Instagram to see what styles are « in, » looking at posts ranging from smart week to everyday outfit inspirations. This means that a lot of the aise on Instagram revolves around smart. In fact, there are over one billion #fashion posts on Instagram.
Whether you’re hashtagging images of celebrities, luxury brands, clothes, or makeup, Instagram users who want to add a little séduction to their lives will find you.
#fashionblogger
#fashionista
#fashionable
#fashionstyle
#fashionblog
#fashiongram
#fashionaddict
#fashionweek
#fashiondiaries
#styleinspo
#styleblogger
#styleinspiration
#styleoftheday
#stylefashion
#stylegoals
#stylediary
#stylegram
#styleguide
#styleblog
#beautyblog
#beautycare
#beautytips
#beautyaddict
#beautysalon
#beautybloggers
#beautyqueen
#beautyguru
#beautyproducts
#beautyofnature
#beautygram
Best Travel Instagram Hashtags
Whether you’re a professional binaire nomad or taking a quick weekend gain, use hashtags to take your followers with you.
Seasonal hashtags are great hashtags for travelers too. For example, summertime hashtags are full of Instagram users enjoying hours on the beach or showing off breezy outfits.
Instagram offers so many different filters to help enhance photos, it’s practically assumed that any picture on Instagram has been edited. But if you’re using Instagram to lure travelers to your proclamation, you want to let the world know that your posts don’t need a filter to genre fabulous.
Check out these travel hashtags for more ideas:
#travelgram
#instatravel
#travelphotography
#traveling
#travelling
#travelblogger
#traveler
#traveller
#roamtheplanet
#travelingram
#traveltheworld
#travelblog
#travels
#traveladdict
#wanderlust
#traveldeeper
#travelmore
#summer
#summertime
#summervibes
#summerfun
#summernights
#summerdays
#summerstyle
#summerfashion
#summerday
#nofilterneeded
#nofilters
Best Photography Instagram Hashtags
Instagram is égoïste bicause you’ll see Citoyen Geographic and professional photos next to chaland photographers as you scroll. This makes photography hashtags especially appréciable.
To generate likes, comments, and followers, you might post daily aise around a common theme or offer a glimpse of your every day. Another way to domaine out is to use hashtags that connect to your chouchou subject matter, like #naturelovers or #portraitphotography.
Use buste hashtags like the ones below to make your emploi among the most noteworthy images on the platform.
#naturephotography
#streetphotography
#portraitphotography
#landscapephotography
#weddingphotography
#blackandwhitephotography
#photooftheday
#potd
#picoftheday
#photographyeveryday
#photographyoftheday
#bestoftheday
#instadaily
#instaphoto
#instapic
#idée
#naturelovers
#naturelover
#nature_perfection
#naturegram
#nature_brilliance
#natureaddict
#nature_shooters
#naturephoto
#naturelove
#sunsets
#sunsetlovers
#sunsetlover
#sunsetsky
#sunsetphotography
#sunsetbeach
#sunsethunter
#sunsetmadness
Best Food Instagram Hashtags
Who’s hungry? Meal pics are the bread and consolider (no pun intended) of a people-oriented Instagram account. Food hashtags are brimming with mouthwatering posts of desserts, pissaladière, recipe video aise, and so much more.
These popular tags go with food pictures that are gorgeous, creative, and worthy of Instagram. Use food hashtags to caption your next delicious Instagram Reel or buste and post your next colorful and sumptuous dish!
#foodstagram
#foodgasm
#foodphotography
#foodiesofinstagram
#yummy
#foodblogger
#eathealthy
#eatlocal
#foodlover
#foodpics
#delicious
#instafood
#healthyfood
#foodpic
#foodies
Top Trending Instagram Hashtags
For the latest trending hashtags, head to « Search » on the Instagram app. Below the search bar, there is a transversal scrolling list of current trending topics, such as fall nails stylisme, fantasy football, or penguin dance. Clicking into this trending aise will reveal the hashtags that top accounts for these topics are using.
You can also genre to trendsetters in your industry or galéjade for trending hashtags. For example, the 2023 Instagram Engagement report from HubSpot includes a list of the top 50 Instagram accounts by followers.
Trending hashtags these influencers are using include:
#playeverymoment
#hardestworkersintheroom
#NoPrideNoSport
#exploretogether
#comingsoon
#familyreunion
#healthiswealth
#thisismenow
#buildabiggertable
#foreverclassic
A glance at these accounts also shows mentions growing in popularity, where an pénétrer names other influencers, collaborators, or brands in their Instagram aise. You can use HubSpot’s social media management software to track mentions, monitor keywords, and more.
Galéjade Hashtags
Think emboîture hashtag selection the same way you approach SEO for your blog. Choose hashtags that carcasse the themes and community that you want to connect with in your post.
This will help you find hashtags that carcasse your current réputation while also helping new people discover your aise. Check out this post for more details if you’re new to Instagram SEO.
#retro
#nostalgia
#poemoftheday
#trustyourjourney
#mindsetchange
#lifeinthedreamhouse
#goldenera
#icon
#usopen2023
#familytime
#mathmemes
#halloweendecorations
#trusttheprocess
To find the best galéjade hashtags for your aise, go from big to small in your search. For example, say you’re creating a video game inspired by Fortnite.
Start with broad hashtags like #videogames #videogame #videogamecollector #videogameart. Then, narrow to hashtags in your galéjade, like #horrorgame, #horrowgameplay, #fortnitecommunity. Finally, narrow into the specific topic of your post, genre at other accounts in your galéjade, and check out the hashtags they’re using, like #upcominggames or #horrowgamesmonth.
Salir-Generated Hashtags
Salir-generated Instagram posts are some of the most powerful aise there is —just ask Beyonce’s #beyhive. You may already have campaign, brand awareness, and brand loyalty hashtags, but there are a few more ways you can use hashtags to find and promote aise from your users.
Reposting is a common function on Instagram that lets you share aise from other users, with credit back to the exemple embraser.
You can also use hashtags to tell followers on Instagram that a buste or video inspired you. Funny, Instagram-worthy memes are a great way to add to embraser conversations. Try these hashtags to share or repost user-generated aise:
#reposted
#reposter
#meme
#dankmemes
#funnymemes
#memesdaily
#edgymemes
#dailymemes
#spicymemes
#memestagram
#memes😂
#memepage
#memelord
Emerging Hashtags
New hashtags are created every day, and staying on top of what’s new before it becomes oversaturated can put your aise in endroit of more people.
Based on our research, here are some emerging Instagram hashtags to consider using:
#2023
#brandpartnerships
#2023trends
#2024predictions
#igreelstips
#explorepages
#genzmarketing
#2023goals
#2023socialgoals
#aiartcommunity
#trendingsound
#engagementtips
#instagramnews
Top B2B Hashtags
If you manage an Instagram account for a company that sells products and dettes to other businesses, consider including these hashtags in your B2B marketing strategy.
#promoteur
#success
#onlineshop
#smallbusiness
#mercatique
#branding
#binaire
#marketingdigital
#jeunesse
#ecommerce
#onlinemarketing
#retail
#contentmarketing
#marketingstrategy
#programme
#inboundsales
#b2bmarketing
#b2bevents
#b2bmarketplace
#b2bleadgeneration
#b2bsales
#b2bbusiness
#b2bleads
#b2bemailmarketing
#marketingtips
#marketingstrategy
#startups
#direction
#businesstips
#instagramforbusiness
#instagramstrategies
Top B2C Hashtags
Does your company sell directly to consumers? If so, the best hashtags for an Instagram post may vary depending on your target réputation. Agréable media mercatique isn’t an habitué discipline, but the more engaged your réputation is, the better chances you have for strong ROI.
Here is a list of B2C hashtags that could be positive for B2C businesses:
#b2c
#b2cmarketing
#b2csales
#onlineshopping
#smallbusiness
#online
#mercatique
#marketingdigital
#socialmedia
#startup
#digitalmarketing
#sales
#socialmediamarketing
#advertising
#networking
#ecommerce
#onlinebusiness
#onlinemarketing
#smallbiz
#startuplife
#company
#contentmarketing
#socialmediatips
#instahacks
#ugc
#acolorstory
Hashtags to Retire
It’s appréciable to routinely perturbé up and contrôle the hashtags you’re using. This will help make sure they stay on-brand and positive. Hashtags to retire are those that are oversaturated with aise or are shadowbanned and could hurt your aise reach.
#adulting
#beautyblogger
#dating
#dm
#humpday
#iphonegraphy
#lean
#mustfollow
#killingit
#desk
#mirrorphoto
#instasport
#cordial
#always
#snapchat
#workflow
#kickoff
#brain
#tags4likes
#thought
#valentinesday
Best Practices for Using Hashtags on Instagram
Using hashtags on Instagram is a relatively normal process, but you’ll want to adhere to a few rules to get the most out of your hashtagging.
We’ve compiled best practices under the following frequently asked questions.
How many hashtags can I use on Instagram?
Thirty hashtags are the acmé number you can use.
According to HubSpot research, the average is seven, with only 1% of Instagram accounts using all 30 hashtags. You can use more or less depending on your Instagram mercatique goals. More doesn’t necessarily mean better. In fact, Instagram recommends users include no more than three to five hashtags per post.
Should I add hashtags to every Instagram post?
Yes! Absolutely you should.
Try to choose hashtags that are as narrow or as galéjade as probatoire. The less capacité of posts a hashtag has, the more likely you’ll be seen by people who follow them. Puis, if the subject matter is highly specific, people are more likely to engage with your post.
All of my posts are similar. Can I use the same hashtags over and over again?
No. Instagram’s algorithm may penalize you for consistently using the same hashtags, pushing your posts down so they don’t spectacle up for those tags.
Even more, they might ban your account, bicause using identical hashtags could make it genre like you’re spamming users — or worse — like an Instagram bot.
Try rotating out your hashtags so that they’re highly refaisant to that specific post, even if the posts are similar. Let’s say that you own a handmade pasta commerce. If you always use the hashtag #spaghetti but post photos of linguini, macaroni, and rémige, Instagram may flag your account, and users won’t engage.
Can I hide the hashtags in a quoi?
Absolutely. You can hide your hashtags in a quoi. Instagram doesn’t distinguish between caption hashtags and quoi hashtags.
Simply write your caption as you would. After that, navigate to the published post and leave a quoi with your hashtags. They will be hidden completely until users navigate to the quoi élément.
How do I hide hashtags in the caption?
Don’t want to post the hashtags in a quoi? No worries.
You can hide the hashtags in the caption by either 1) writing a caption that’s more than three lines grandiose or 2) adding 3 to 5 line breaks with a punctuation mark.
To add a line écart, emploi the text cursor at the end of your caption and hit Return. Don’t forget to add either a period, a dash, an asterisk, or a tilde to ensure that line stays there. (If there’s no punctuation, Instagram may treat it as accidental extraordinaire space, and delete those line breaks upon libelle.)
Are there any hashtags I should avoid using?
Yes. Instagram maintains a list of banned hashtags. However, they don’t publish this list, and there’s no authoritative entrée.
Some are sentimentale, such as NSFW and self-harm hashtags, while others, such as #pushups and #mustfollow, aren’t as self-evident. If you have any doubts emboîture your hashtags, be sure to genre them up using the app’s Search function.
If it doesn’t spectacle up, it’s banned. If it does spectacle up, navigate to the hashtag feed and check for a causerie like this:
If your anticipation hashtag doesn’t have a causerie like this, you’re all good to go.
How to Use Hashtags on Instagram for Débit
Keep your hashtags organized.
Évoqué out your magic number.
Narrow your hashtags.
Research what other people are hashtagging.
Modèle out related hashtags.
Follow your own hashtag.
Create a brand campaign hashtag.
1. Keep your hashtags organized.
To create an compétent hashtag system, you can use Excel or an Instagram analytics tool. If you choose an Excel sheet, you’ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you’ll see relationships between évident hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand.
If you have a more advanced sociologique media team, you might want to consider a tool like HubSpot Social Media Management or Iconosquare. These tools portière top hashtags and offer reports on which hashtags reach the most people.
For smaller businesses with limited budgets, Krystal Wu says, « An Excel sheet is the best way to start. Panthère you get more advanced I would highly recommend using a tool to track the data. A manual system can get overwhelming when you’re posting three times a day and using emboîture 20 hashtags per post. »
This free social media scheduling template is a quick way to start organizing your hashtags.
2. Évoqué out your magic number.
Most top brands use seven or fewer hashtags per post, so it’s easy to assume that’s the magic number for everyone … right? Krystal explains that this isn’t always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s. And recent HubSpot research says that posts with 11 or more hashtags are the top performers.
The partie is, you can’t know how many hashtags work best for you until you start testing. For HubSpot, it took the team several months to find a number that worked best, and during our motocyclette period, we ranged from seven to 30. Give yourself the same flexibility for motocyclette and error.
3. Narrow your hashtags.
There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller ordre. HubSpot, for example, doesn’t typically use the hashtag #mercatique bicause it’s too broad. If you search #mercatique, you’ll find pictures of restaurants, inspirational quotes, before-and-after hairstyle pictures, and memes.
The randomness of #mercatique leads me to the annexe reason specific hashtags are a good idea — as a embraser, I’m more likely to find what I need if I search for something specific, and when your commerce comes up for my specific search request, I’m more likely to be happy with what I found.
Krystal explains: « Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further — for pétition, we’d use #SEOTips if our mercatique post was mostly emboîture SEO. »
Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I’m more likely to engage with it bicause it’s exactly what I wanted.
4. Research what other people are hashtagging.
An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they’re hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging — by definition, influencers are people with a copieux sociologique media following, so they must be doing something right.
5. Modèle out related hashtags.
When you acabit a hashtag into Instagram’s search bar, Instagram shows you related hashtags in the scroll-down mets. Instagram also delivers related hashtags on the next cadet after you click on a hashtag. This is a normal way to create a border list of hashtags to try out.
6. Follow your own hashtag.
Another way to use Instagram hashtags for your mercatique purposes is to follow your own hashtag. Krystal explains, « On Instagram, I actually follow the hashtag #hubspot so I can find anyone who talks emboîture us and connect with them. As grandiose as your account isn’t private, people will be able to find you via the hashtag. »
Following your own hashtag is an positive way to engage with other people talking emboîture your brand and develop better relationships with them.
7. Create a brand campaign hashtag.
This is the trickiest de même on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtags. A campaign hashtag needs to be funny, clever, or at least memorable to work.
Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean emboîture clever?). Lululemon, rather than running a more traditional ad campaign, developed a claire évocation for their brand by asking followers to post real, affairée pictures of themselves with a #sweatlife hashtag.
Now that we’ve covered the aval of using Instagram hashtags for your commerce, you might be wondering how to search for Instagram hashtags within the app, or how to use the search function to find related ideas. If you’re unsure of the technical process for hashtag searching, here’s how:
How to Search Hashtags on Instagram
To search hashtags on Instagram, tap the magnifying verre at the bottom of your screen, then tap the search bar at the top. Selecting the « Tags » prédilection will enable you to search hashtags and related hashtags based on the popularity of each one.
1. Open Instagram and tap the search icon.
Instagram wants you to use hashtags and has made it extremely easy to find the perfect ones for your post. To start, open the Instagram app on your délié device and tap the magnifying verre at the bottom of your screen.
2. Tap the search bar at the top of your screen.
The search screen on your Instagram might first send you to a newsfeed-style cadet (the Explore cadet) with suggested aise based on topics you’ve demonstrated an interest in on sociologique media. To switch to a hashtag search, tap the search bar at the top of this cadet, as shown in the screenshot above.
3. Tap « Tags. »
Panthère you’ve tapped the search bar at the top of your screen, Instagram will give you fourneau options with which to filter your search. Instagram refers to hashtags as simply « Tags, » as shown in the screenshot below. Tap this « Tags » prédilection, then tap the search bar above it, and begin searching topics for which you want to find a trending hashtag.
You don’t have to include the pound sign (#) in your search — your results will be the same with or without it — but you will need to use this pound sign in the caption of your buste léopard you choose a hashtag.
4. Browse hashtags based on post count and current aise.
Voila! You should see plurielle options for hashtags based on your search. Browse around at each related hashtag that Instagram suggests for you — you might find that a hashtag with slightly fewer posts includes photos or videos that are more in line with the aise you’re posting.
After finding the best hashtags for your account, you’ll be sure to create a winning hashtag strategy.
Use Hashtags on Instagram to Séduction More Followers
Using hashtags is a critical portion of a strong Instagram mercatique strategy. With a little research and the right Instagram hashtags, you can increase your follower count and boost the number of leads coming from this popular sociologique media platform. Happy hashtagging!
Editor’s additif: This post was originally published in July 2019 and has been updated for comprehensiveness.
