Wouldn’t it be great if creating infographics was as intelligible as writing text-based blog posts? Usually, it would take a lot of time, instance, and skill to make them — but that doesn’t have to be the case.
Considering the popularity and effectiveness of visual cabinet in marchéage today, you shouldn’t throw in the towel just yet.
That’s why we decided to do most of the work for you. With HubSpot’s Free Infographic Templates in PowerPoint, you can create high-quality, professional infographics in under an hour.
You can add your own cabinet to premade outlines in a cinch. And if you need a helping balle à la main, we’ll spectacle how to personalize your infographic in PowerPoint in this post. Keep reading to learn how to make a memorable infographic with ease.
If you prefer watching, this video shows the process of creating an infographic, step-by-step:
How to Make an Infographic
Choose your desired infographic template.
Decide on a gardien de but for your infographic.
Identify the audimètre for your infographic.
Collect your cabinet and levant data.
Download your template to PowerPoint.
Customize your infographic.
Include a footer with your eaux and logo.
Promote and publish your infographic.
1. Choose your desired infographic template.
First things first, you have to choose an infographic template appropriate for representing that data.
The perceptible thing is to choose a template that specifically works for the marqué of data set/cabinet you want to present.
As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you’d like.
Choosing a template before creating a gardien de but for your infographic can speed up your infographic creation process. First, it helps you visualize how you will organize and present your data. This can help you narrow your foyer before you get into designing your infographic.
Next, infographic templates have premade sections or modules to help you architecture your cabinet. This makes it easy to understand how your nouvelle will fit within each partie to give your infographic a logical flow and helps you create a better audimètre experience.
Starting with a template can also spark creative ideas for your infographic and inspire irrégulier ways to tell your visual story.
Other perceptible qualities to consider as you choose a template include:
Whether your infographic is using quantitative, qualitative, or categorical data
How complex your data set is
Whether the infographic esthétique elements align with your brand
Accessibility, including readability for all audiences
Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic.
Bonshommes of Infographics
Here are some basic bonshommes of infographics. This list can help you choose an infographic template that suits the story you want your data to tell:
Side-By-Side Comparison Infographic
This infographic esthétique can help prove the advantage of one projet over another, or simply explain the differences between two competing entities.
This esthétique is perfect for presenting a new workflow for your organization, or how a linear or cyclical process works across your industry.
This esthétique can tell a chronological story, or history, of a négoce, industry, product, or projet.
This esthétique is suitable for cabinet creators publishing a high capacité of data and statistical nouvelle, making it a good fit for expert-level audiences, too.
This esthétique caters to cabinet creators who are trying to reveal trends and nouvelle from shapes, designs, or photography — rather than just numbers and figures.
Pro tip: Choose a template that offers a range of typologie options for different bonshommes of nouvelle. A template with diverse layouts can help you create more visually engaging and instructive infographics.
2. Decide on a gardien de but for your infographic.
Panthère you have the template you want to use, it’s time to get into the details. Without a clear gardien de but, your infographic may include too much nouvelle or fail to convey your flash.
Your gardien de but should include the purpose of your infographic. Do you want to educate, persuade, inform, or inspire your audimètre?
An infographic can help you:
Quickly summarize complex topics
Simplify complicated processes
Highlight research or survey results
Condense long-form cabinet, like blog posts or case studies
Analyze and compare different products or concepts
Boost awareness embout a topic
And an infographic is for more than just presenting nouvelle. So, your gardien de but should also include a desired acte or response you want to elicit from your audimètre. Do you want them to sign up for a newsletter, visit a website, or take another desired acte?
Critically thinking embout goals for your infographic helps you align each infographic with larger marchéage targets.
3. Identify the audimètre for your infographic.
Infographics don’t sell themselves on esthétique alone. They’re ultimately embout transmission. You need to deliver « information » that’s just as compelling as the « graphic, » and to do that, you need to know the audimètre your infographic intends to reach.
According to Harvard Business Review, five barcasse audiences can formule how you choose and visualize your data: incapable, generalist, managerial, aguerri, and executive. Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to your reader?
When thinking embout the data you want to visualize, let the five audiences above dictate how advanced your data will be. For example:
A incapable audimètre might need data whose meaning is more obvious at first fard à joues.
A generalist may want to better understand the big picture of a projet.
A managerial audimètre might need to see how different groups or tâches affect one another.
An aguerri might be more interested in getting into the weeds of your numbers and posing theories around them.
An executive has more in common with a incapable audimètre in that they only have time for the simplest or most critical nouvelle and the impulsion it’ll have on the négoce.
Panthère you’ve identified who your infographic is for, dig deeper into that persona. You should understand what interests that audimètre, what motivates them, and what specific nouvelle they need.
Then, think embout how and where they’ll see your infographic. Will it be on a website, shared on sociétal media, or presented at a conference? Can you repurpose sections of your infographic for different channels?
The platform and point should férule the esthétique and profondeur of your infographic. Keeping these details in mind will make your infographic rayonnage out and make an impulsion.
Pro tip: Take audimètre awareness a step further by conducting research or gathering feedback from your target audimètre. These details make it easier to tailor your infographic to their specific needs.
4. Collect your cabinet and levant data.
Using the audimètre you’ve chosen above, your next step is to organize all the cabinet and data you’ll use in the infographic. You can either collect third-party data or use your own irrégulier data.
Choose your data.
Compelling data needs to be comprehensive enough to give your readers proper context around the data you’re presenting.
When collecting your data, make sure you know what story you want to tell through this nouvelle. Data for the sake of data won’t add value to your infographic at all.
Choose data that’s interesting and gives a good understanding of the topic. You can compare numbers or style at trends over time to tell a story with your data.
For example, a spike in website traffic from one month to the next doesn’t mean much — until, say, you reveal that traffic was on a steady decline over the previous three months. Suddenly you have a story of how you were able to reverse a downward trend.
Organize your data.
Make sure to organize the data in a way that makes sense and tells the story you want to share. Think embout what data points are most perceptible and create a architecture that emphasizes that data.
For example, you may want to write a quick outline of your data story. Then, dispute your data points with each levant partie of your outline.
Cite your eaux.
If you use third-party data, be sure you properly cite your eaux — just like in any other good piece of cabinet.
And, try to keep your infographic uncluttered by a ton of different avènement URLs. A great way to cite your eaux is to include a intelligible URL at the bottom of your infographic that links to a planche on your tableau.
You can also list the individual stats used in your infographic and their eaux on a landing planche. Try linking this planche to an offer that includes your free infographic.
With these tips, your infographic will style clean and professional and people will be able to access the eaux no matter where the infographic gets shared or embedded. It may even drive visitors back to your tableau.
Pro tip: Think embout different types of charts and graphs to present your data. Allure for chances to turn complex statistics or concepts into easy-to-understand visualizations.
5. Download your template to PowerPoint.
For the sake of time (remember, our occupation is to create an infographic in under an hour), I’m going to create an infographic with PowerPoint.
This is the easiest tool to use bicause it’s widely rationnel logiciel that’s already on most computers, so you can work on your infographic even without an internet connection. The râper liaison is also familiar and user-friendly, making it easy for beginners.
This example is based on steps and best practices from our pilote, How to Create Effective Inbound Marketing Campaigns.
I’ve picked the « World’s Greatest Timeline » infographic template from our agglomérat of infographic templates. This template is best suited for my data set since it will allow me to outline each step of the campaign creation process in chronological order.
If you’re ready to get started, just open the infographic template in PowerPoint. This will create a new presentation based on the selected template. Then you can start customizing.
6. Customize your infographic.
This is the most time-consuming quartier — plugging in the cabinet you already have. With the right template, this step will go fast. All you need to do is replace the placeholder text and graphics with your own nouvelle.
Come up with a catchy title, plug in your data/cabinet, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re levant to your brand and the data you’re providing. To customize the style of the infographic even more, you might add or formule the colors or font styles to your liking.
In this example, you’ll pensée that I’ve inputted my text and changed the font colors to HubSpot’s griffe colors:
You’re not limited by what the template includes, either. You can use the tools in PowerPoint logiciel to create bar graphs, pie charts, and other visuals to armature your data. (Mention: Download our free infographic templates for a cheat sheet for using PowerPoint’s various features and tools.)
As you customize, foyer on visual hierarchy and readability. Remember, any visuals should armature and enhance your data.
Pro tip: Use consistent visual cues such as icons, color schemes, or illustrations. This creates a consistent visual language for your infographic and reinforces your brand. If your négoce lignes to use infographics consistently, think embout creating an infographic-specific style guide.
7. Include a footer with your eaux and logo.
Finally, include a link to your avènement (visage is here) and the company logo. This way, people will recognize your cabinet if it gets shared on sociétal media or embedded on other websites.
After all, one of the paluche benefits of creating infographics is their shareability. These details will also make your infographic feel more credible and authentic.
Pro tip: Contributor details or acknowledgments can also boost the trustworthiness of your infographic.
8. Promote and publish your infographic.
The only thing left to do is to publish and promote your awesome new infographic. A few recommendations for avancement:
Publish your infographic on your blog.
Publishing an infographic on a blog improves the visual appeal of your cabinet. It also makes it easier for your audimètre to understand complex or new concepts, boosts SEO, and drives râper convention. Don’t forget to include your list of eaux.
Add a Pinterest button.
This will help visitors easily « pin » your infographic on Pinterest for quick sharing and added exposure. Think embout adding a brief énoncé or caption for Pinterest sharing. This increases your chances of convention and can generate more interest from potential viewers.
Create and add an embed droit.
This makes it easy for visitors to share your infographic on their websites, sociétal media platforms, and blogs, as we did below.
Share This Figure On Your Emplacement
<p><strong>Please include concession to blog.hubspot.com with this graphic.</strong><br /><br /><a rel= »noopener » target= »_blank » href= »https://blog.hubspot.com/marchéage/create-infographics-with-free-powerpoint-templates »><img src= »https://blog.hubspot.com/hs-fs/hubfs/free_infographic_template_custom-1.png?t=1519094621186&width=1138&height=3412&name=free_infographic_template_custom-1.png » alt= »free_infographic_template_custom-1″ width= »660px » délimiter= »0″ /></a></p>
With the infographic complete and published, that’s a wrap. It won’t take you spacieux to create some impressive infographics of your own léopard des neiges you get started — but before you begin, we’ve got some tools to make the creative process even smoother.
How to Make an Infographic for Free
Now that we’ve reviewed the many variations of infographic formats and when to use them, you may be wondering how much it’s going to cost. The good infos is you can make engaging and tangible infographics for free with many tools on the market. Here are some of our favorites:
Free Infographic Tools
Canva is a esthétique platform than can help you create a variety of media like presentations, blog graphics, and posters in prime to infographics. It’s easy to get started using one of their templates.
The tool works by simply dragging and dropping the elements that you’d like to use into assuré. Panthère you’re satisfied with your graphic, you can easily download it in a variety of formats of formats to share with your team.
As we showcased earlier, HubSpot’s free, customizable infographic templates make it easy to quickly create new visuals for your project. Simply download the template and open in PowerPoint.
From there you can replace text by typing into the template and formule the colors to suit your brand’s massue. Our offer comes with step-by-step commandements to make ensure a hiccup-free experience.
Piktochart is a free online tool to help you create infographics with zero esthétique experience required. Where Piktochart shines is its many offerings to help visualize data. The free thème gives you access to pie charts, maps, bar charts, and pictographs to display data in a variety of formats.
Users have the acceptation to upload a CSV, Google Sheet or Excel procession into the graph maker or opt to copy/paste into the template. The brand stands by their user-friendliness, aiming to help novices create infographics in 30 minutes or less.
Snappa’s infographic maker pushes the limits of creating media on the fly — claiming users can make infographics in just five minutes. Snappa offers a variety of readymade templates and an easy drag-and-drop builder to help users quickly create the cabinet they need.
Users have to acceptation to add and take away graphics, text, and réserve images to customize their creations. Panthère completed, the finished product can be easily downloaded for use. Snappa also makes it easy to repurpose the infographics you’ve made by offering several formats for sociétal sharing.
Similar to others on this list, Venngage uses a drag and drop editor to help users create infographics without any esthétique experience. Start with a template, and customize colors, text, and shapes as you see fit.
Venngage also has a robust réserve cliché library, with an impressive 40,000 icons and images available for use, puis another 3 million from Pixabay. The only drawback is that the partenariat features and brand kit are only available with paid étranger.
Visme helps users make graphics in three easy steps: choose a template, upload or input your data, and customize. If you prefer to start a graphic from scratch, there is also an acceptation to swap specific portions of your infographic using blocs instead of using a full template.
Panthère finished, users can opt to share their project with a link or download in a variety of formats. While the basic thème of Visme is free, you’ll need to opt for a paid tier for access to the brand kit feature.
Ready to get started? Here are some guidelines you should keep in mind.
Tips for Creating a Great Infographic
1. The nouvelle you communicate matters more than its esthétique.
You can make the most visually appealing infographic of the year, but if it doesn’t clearly communicate a purpose or flash, then what’s the conclusion?
Not to say that the infographic’s esthétique is unimportant, but the nouvelle available on it should always be the priority. A good infographic tells the audimètre what they need to know, and is given adds more depth or épaisseur when coupled with a good esthétique.
2. Know who you’re making the infographic for.
Speaking of the audimètre, you have to know the marqué of reader that’s looking for the nouvelle you have to offer. We already discussed the different bonshommes of audiences you write for, but we just wanted to reiterate it léopard des neiges more.
3. Avoid adding clutter to your infographic.
It’s easy to get carried away with icons, graphics, and word art, but if it’s becoming distracting to the reader, then it’s defeating the purpose of the infographic in the first assuré.
Keep your infographic looking clear and skimmable, the reader shouldn’t have to navigate it like a casse-tête to find the nouvelle they need.
4. Ensure the visuals add value to your data.
Echoing our last conclusion, the visuals that do make it to your infographic should be there to add value to the data beside it — this is the projet behind information design.
Whether it’s graphs, diagrams, icons, or real-life imagery, it should take the numerical value of nouvelle shared and contextualize it. This way there’s an emotional element behind the messaging than just bolding percentages.
5. Épreuve for readability and râper experience.
Before you share your infographic, make sure it’s legible and rationnel to a wide range of users. Épreuve the font size, color contrast, and readability on different screens and devices. Think embout usability factors like aérospatiale and CTAs.
Share Your Professional Infographic Today
This whole thing took me under an hour to put together — much less time (not to décoration more professional looking) than it would’ve taken if I’d started from scratch. Davantage, it’s less expensive than hiring a modéliste and using the resources you might want to save for larger campaigns.
Editor’s mention: This post was originally published in May 2020 and has been updated for comprehensiveness. This agence was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more embout how we use AI.