Here’s a cliche among quantitatif marketers: search engine optimization (SEO) isn’t what it used to be.
Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t foyer on keywords.
These days, most businesses understand the basic concepts of SEO and why it’s hautain.
However, when it comes to developing and executing a sound SEO strategy for your négoce, just creating ravi for the keywords your customers are searching for is both arduous and, well, wrong.
In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet your ravi marchéage goals.
Know exactly what you need? Jump to one of the following sections:
What is an SEO strategy?
An SEO strategy is the process of organizing a website’s ravi by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to chance organic traffic from search engines.
Having an SEO strategy is hautain parce que it helps you stay on track when creating ravi. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating ravi that people are searching for.
For ravi marchéage, an SEO strategy is a critical piece of the casse-tête parce que it is how your ravi will come to be seen in the first activité, especially in search engine result pages (SERPs). If your ravi is scattered and unorganized, search engine bots will have a harder time indexing your ville, identifying your area of authority, and ranking your ville pages.
Errant SEO Strategy
Errant SEO is an hautain factor to keep in mind when creating your overall strategy. Errant optimization involves ensuring your ville and ville ravi is available and abordable to visitors on prompt devices, so they can have the same experience and receive the same value as desktop browsers.
Errant optimization is incredibly hautain, as Google practices mobile-first indexing. This means instead of crawling a desktop ville, the algorithm will use the prompt forme of your ville when indexing and ranking pages for SERPs. In adjonction, 61% of Google search queries in the U.S. occur on prompt devices. So, all things considered, your SEO strategy would be ineffective without prioritizing prompt optimization.
While it’s not an entirely separate process, there are lumineux considerations for prompt SEO like monitorage page speed, responsive site design, local SEO, and creating ravi that is high-quality, regardless of device it’s viewed on.
What is an SEO?
Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and chance more organic traffic. In extrait, an SEO is a highly specialized ravi strategist that helps a négoce discover opportunities to answer questions people have emboîture their respective firmes.
On-page SEO: This SEO focuses on the ravi that’s actually on ville pages, and how to optimize it to boost the website’s ranking for specific keywords.
Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a ville has from reputable eaux helps you build société with search algorithms.
Technical SEO: This SEO focuses on a website’s backend urbanisme, like ville droit. Google cares just as much emboîture technical set-up as it does ravi, so this avertissement is hautain for rankings.
Bear in mind that every négoce has different objectives, so it is an SEO’s job to examine their industry, determine what their audiences care emboîture, and develop a strategy that gives them what they’re looking for.
Below we’ll go over some steps you can take to ensure your SEO strategy sets you up for success.
SEO Strategy for Beginners
I’ve been an SEO for the greater portion of the past decade, and I can tell you: Our industry has never, ever seen anything like this before.
The search landscape is no raser the same in 2023. With the advent of search AI and AI-generated content, we need to implement new approaches to keep our sites ahead of unprecedented competitive challenges.
The good magazine is that the basics of SEO remain the same. Foyer on the consumer first, always. Foyer on helping them, always, and not just gaming the algorithm. Your gardien de but isn’t just to rank highly — it’s to get the right ravi in devant of the right people.
I’m going to walk you through a basic SEO strategy I would use if I were starting a ville in 2023 for the first time. Later down below, I’ll cover a more sophisticated SEO ravi strategy that has generated millions of organic traffic visits for the HubSpot blog.
Let’s get started.
1. Search For Your Company’s Head Term on Google
If I were trying to start an SEO strategy in 2023, my first step would be to style for my company’s head term on Google.
“Head term” refers to the general word or énoncé you’d use to describe your product or charité, or even the topic you’d like to write emboîture. If I were trying to launch HubSpot for the first time, I would style up “marchéage logiciel,” our product’s head term.
And if I were trying to start a blog emboîture publishing, then I’d style up “publishing blog.”
Head terms are usually high-volume, meaning that many people search for the terms on a monthly basis. That makes them more difficult to rank for.
What we’re trying to do with this step is not find keywords, but rather build our awareness of the search landscape. Take relevé of everything you see, including the terms suggested after you original in your head term.
We don’t need to use any fancy tools yet, though you’re welcome to if you’re familiar with SEO tools. With Semrush, for approche, you can style at the établi number of searches a term receives, and an détermination for how difficult it’d be to rank on the first pousse.
But I’d avance against using tools just yet. It’s really hautain to direct directly in the SERPs as you create an SEO strategy parce que Google comes up with new SERP features every day.
I’m not just talking emboîture AI-generated results. Featured snippets, habitation packs, métaphorique packs, knowledge packs, and “People Also Ask” boxes can be valuable eaux of dépêche that can help you optimize your website later.
2. Allure at Google’s Suggested Searches and Filters
The most hautain step after looking up your head term is to style at Google’s generated filters, highlighted below.
Don’t style at the courant filters, such as “Images, “Lèche-vitrines,” “Maps,” and so on. You’re looking for the spécifique filters that Google generated for your head term.
These filters are invaluable for answering several questions:
What are people looking for that’s related to your head term?
What would they find most useful?
Does your charité or product partie what people are looking for?
Can you offer a product pousse or passage that people would find useful?
If I were résidence a product pousse for Marketing Hub, I would be able to answer these questions favorably. Mercatique Hub is free, small businesses can use it, and it’s useful for quantitatif marchéage.
That means I could probably address a person’s gardien de but when they’re looking for this term. This is good strategic dépêche to have. I wouldn’t execute on it just yet, parce que I haven’t looked at how difficult it is to rank for this term.
Remember: Head terms are more difficult to rank for, so you’ll want to aim for raser keywords (also called “long-tail keywords”) in your actual SEO strategy. You can begin getting ideas on long-tail terms by clicking on the filters below your head term.
Now, for my publishing blog, I see that I could foyer on the publishing industry or self-publishing, as seen by the filters below.
That’s good magazine — but later down below, I see that Google has included a “What to read” search feature.
That tells me that a blog could be a good fit for this term, but that people are also looking for books on publishing. I would then revise my primitif head term, or revise my blog strategy to slant toward thought leadership.
3. Examine the SERPs
Panthère you’ve found a good head term and perused the filters, take a style at the SERPs. I’d recommend going several filters deep so you can get an détermination of a long-tail keyword.
We’re looking for several pieces of dépêche here:
How many people are trying to rank for this term?
What kinds of publishers and companies are ranking? Well-known publishers like New York Times or Nerdwallet, or canular publishers and companies?
What is located “above the fold” (the area in the upper portion of the pousse, before the consumer scrolls)?
What SERP features is Google including?
What kinds of pages and éditoriaux are ranking?
For “marchéage logiciel for small négoce,” a relatively long-tail keyword, I saw that Google delivered 850M+ results.
Yikes. That’s a lot of competition.
But the truth is, Google has saillant crawlers. It will find just emboîture any website related to a term and rank it in a bid to answer a searcher’s query. Don’t be discouraged by montré search results.
What you should pay close concentration to is what’s happening in the results themselves. For approche, “marchéage logiciel for small négoce” has nombreux SERP features:
“From eaux across the web” product panels
A “People Also Ask” box
Yikes again. All of these conspire to give us fewer chances for ranking for this keyword, parce que the SERP features push us down and we’re already competing against publishers like G2.
Even if we managed to rank on the first pousse, our click-through-rates will probably be lower parce que this is such a competitive term. Click-through perdant refers to the number of people who see your search result compared to the number of people who actually click on it.
I would do two things here:
Search for an even raser long-tail keyword to try rank for
Or: Continue examining the SERPs for opportunities related to the same search intent, like related searches and FAQs
Search intent refers to what the consumer wants to do when they input a keyword in Google.
If I search, “how to bake kale chips,” then my intent is not only to bake kale chips but to stay “healthy.” Google, as manière as it is, would deliver both recipes and related questions emboîture kale chips’ “health value.”
The SERP features for “marchéage logiciel for small négoce” are all supposed to serve a single intent: A searcher who wants to market their small négoce using logiciel.
Therefore, every SERP feature you see is an additional opportunity to serve ravi to the very same searcher.
The “People also ask” box is a gold contenance for finding related questions that the same consumer probably has, giving us an opportunity to answer those questions.
With SEO, what matters most is not just that your pousse ranks — but that the right consumer finds you and ends up becoming a customer (or signing up for your newsletter, subscribing to your YouTube channel, etc).
If I were creating an SEO strategy for Mercatique Hub in today’s search landscape, the “People also ask” box is probably where I’d start for keyword and ravi ideas, and not the head term itself.
The questions, after all, serve the same consumer and are much less competitive.
You could also use a tool such as Answer the Public to find questions and related terms.
Of révolution, don’t forget a classic: Looking at suggested searches at the bottom of the SERPs. These will not only give you éventualité terms you could try to rank for, but additional long-tails and even hints emboîture your top competition.
4. Analyze Your Competition
When you find a keyword you’re happy with, it’s time to start looking at your competition.
I would say that with SEO, it’s less emboîture what we do and more emboîture what they do, then beating them. The thing is, though, that how we beat competitors has changed. It’s no raser emboîture who has the longest blog post or the most backlinks (although these are still hautain).
The Google search algorithm has gotten more complicated than ever. It’s hautain to take into account a wide variety of factors like website age, authority, consumer experience, and even website constitution.
Looking at these elements can help you decide what you should put on your website and learn what Google is currently favoring.
When trying to rank for the term “publishing blog,” I found three top competitors: Selfpublishing.com, thatpublishingblog.wordpress.com, and janefriedman.com.
I would style at several things when trying to beat these competitors.
What kind of ravi do they publish?
What kinds of categories do they address?
What’s the publishers’ or owners’ personal and professional history? Jane Friedman, for approche, is a known industry veteran.
The first corvée in particular is essential for mapping out my SEO ravi strategy.
For approche, selfpublishing.com has the following categories:
If you’d asked me years ago how I would approach beating this publisher, I would say that I would copy all of their categories and add three more just for kicks.
But Google is no raser the same. It values authority and reportage. It wants to know that you know what you’re talking emboîture and that you’re not just gaming the system.
Therefore, based on my personal reportage, which is in children’s roman, I’d probably choose two to three categories where I feel I could create a wealth of ravi: Writing, Children’s Apologue, and Publishing.
If I were trying to rank for “marchéage logiciel for small négoce,” I would ask:
What kinds of éditoriaux or pages are ranking?
Bicause this is such a competitive term, what kind of authority or history do I need to rank?
Could I create something similar?
Allure at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind. But don’t be discouraged by long-time industry players.
When I was an SEO at a transportation startup, we were competing against exil companies that had been in the industry for 30+ years.
But with a strong ravi SEO and backlink résidence strategy, we managed to get one of our exil partners to the top of the SERPs.
Panthère you’ve scanned your competitors, it’s time to dive into a cohérent three-pronged strategy:
Authority, ravi, and backlinks.
I like to keep it cohérent.
5. Generate Online Authority
If ravi is queen and backlinking is king, authority is the kingdom.
Authority, in fact, is everything.
SEO these days isn’t just emboîture writing SEO-optimized ravi and hoping the algorithm will discover you.
Panthère upon a time, you used to be able to include the keyword in the title, headings, and text, and rank well.
Now, there are a wide variety of ravi quality factors that Google takes into account, such as:
Collectively, these are called E-E-A-T, and they’re portion of Google’s Search Quality Rater guidelines. Google wants to know that you’re qualified to deliver dépêche to searchers. And if you’re selling a product, it wants to know that you’re legitimate.
Let’s go back to the publishing blog example. Jane Friedman, who ranks #3 for the term “publishing blog,” is a well-documented industry veteran. Her ville ranks for 30K+ keywords and she has more than two-hundred-thousand backlinks.
Her blog post, “How to Find a Literary Agent,” ranks #1 for the highly competitive head term “literary courtier,” above top publishers such as Reedsy and even Wikipedia.
Bicause Friedman has plenty of E-E-A-T — she’s an aguerri with experience, and therefore she’s authoritative and trustworthy.
There are several ways to build your authority when creating an SEO strategy for a new ville or company:
Include your credentials across several eaux in the web: LinkedIn, Facebook, your personal website, etc
Tête-à-tête experts and include their insights in your pages and blog posts
Hire freelance writers who specialize in your canular, and use their name, ravi, and insights on your website
Publish guest blog posts in authoritative blogs and websites to slowly build a quantitatif footprint
The Google algorithm is manière. It can cross-reference hundreds of thousands of eaux to determine whether you’re an authority in the field.
And to make it a bit easier for the algorithm: You should also make your authority clear, as Jane Friedman does below in her biography.
If I were launching Mercatique Hub for the first time, I would:
Cite my six to seven years of marchéage experience in the “Embout” pousse
Publish guest blog posts on marchéage blogs and websites
Start another media outlet, such as a podcast or blog, to publish my marchéage opinions and insights
Publish an ebook with my marchéage reportage
Hire logiciel developers who’ve created proven products before — and publicize that Mercatique Hub was made by the developers who made X
As you foster authority, you should concurrently create ravi on your website, which I cover next.
6. Create Search Engine Optimized Satisfait
This step is probably what you thought of when I first started talking emboîture an SEO strategy.
Remember all that research we did at the beginning? It finally comes into play, parce que it’s time to create ravi that’s optimized for those long-tail keywords.
I recommend using a tool to help you find potential keywords, such as Ahrefs or Semrush.
I follow one cohérent rule when creating ravi I want to rank: Write for humans first, search engines attaché.
I like to think of it this way. I’m writing an passage or pousse to help a person, but also to hold the algorithm’s handball a little bit. Google is manière, but not so manière to rank your pousse unless you give it a few hints.
Therefore, I like to jonc to the basics.
Include the Keyword in the Cahier Title, H1, Text, Meta Hypotypose, and URL
You generally want to include the keyword a few times on and off your pousse to give Google a handball.
As an example, our product marchéage team optimized Mercatique Hub’s pousse to a T.
They include the keyword in the page title (which is the text that appears in search results, pictured above), the H1, and the very first line of text at the top of the pousse.
And it works: We rank #3 for the highly competitive term “marchéage logiciel.”
You’ll also want to include your keyword in the meta conférence and the URL.
Be helpful with your ravi. Ask yourself: When a person lands on this pousse, what would they be looking for?
You can answer this corvée by examining the SERPs and your competition. You can also think through your reader’s thought process and their search intent.
For Mercatique Hub, we included commonly asked questions, even those related to one of our competitors.
And Jane Friedman includes dépêche on what to expect from a good literary courtier.
Avis that this ravi is not necessarily beautifully formatted, nor does it target a specific keyword. It’s supposed to help the reader first and foremost — and by helping the reader, you help yourself.
After all, Google only wants to rank ravi that genuinely helps someone do or learn something.
Include Alt Text and Compress Images
Image alt text still remains one of the most underrated ways to optimize your pousse.
Not only does it improve web accessibility, but it gives you a bénéfice to rank in Google’s métaphorique paquet and métaphorique results. That ultimately means more traffic to your website.
And if you don’t believe me: Here’s a traffic snapshot from HubSpot’s métaphorique paquet rankings (style under the column titled « Traffic »).
Just from our avertissement for “resignation letter example,” we’ve received more than 6K organic visits.
Not surprisingly, the métaphorique that ranks has the alt text “gracious resignation letter sample.”
In adjonction to describing what the métaphorique contains, you should include your keyword in the alt text to give you a better bénéfice for ranking.
Build Internal Links
After creating ravi, internal linking is paramount.
It creates a network for Google to follow. Remember, the Google algorithm is manière, but it still needs a handball here and there. How will it know couru pages are topically related unless you tell it?
So by internally linking from one pousse to another, you’re giving the algorithm a modèle to follow.
At the HubSpot blog, we call this the pillar-cluster model, which helped us overcome a year-long traffic base.
By internally linking, you’re telling the algorithm that a number of your pages are interrelated. You’re also signaling that you cover specific topics at length, and that you’re therefore an authoritative resource.
And authority is everything.
7. Build Backlinks
Satisfait is still queen — but she has to be accompanied by her king: Backlinks.
You could have the most beautiful, SEO-optimized website, but Google won’t rank it unless you receive “votes” from other sites.
We cover backlinks again for your SEO ravi strategy below, but I can’t underemphasize how hautain they are, so I’m going to repeat it again.
Backlinks are the most quantitative way to build authority in your industry. The more backlinks you have, the more authoritative you seem to the Google algorithm.
Why? Bicause a ville wouldn’t link to you unless you were a legitimate, trustworthy commencement of dépêche.
Here’s a selection of my préférée backlink strategies:
Publish guest blog posts on other publishers’ websites and link back to your ville
Write helpful ravi that other sites will want to link to
Publish principe research that other publishers will want to link to
Partner with companies on co-marketing campaigns
Join industry membership organizations with notoire profiles
Bienfaiteur events and conferences
Next up, I’m going to dive a little more deeply into the SEO ravi strategy that’s driven millions of visits for the HubSpot blog.
SEO Satisfait Strategy
Make a list of topics.
Make a list of long-tail keywords based on these topics.
Build pages for each topic.
Set up a blog.
Create a consistent blogging schedule.
Create a link-building devis.
Compress media files before uploading them to your ville.
Stay up-to-date on SEO magazine and best practices.
Measure and track your ravi’s success.
1. Make a list of topics.
To get your SEO ravi strategy off the ground, make a list of topics you’d like your ravi to address.
To start, compile a list of emboîture 10 words and terms associated with your product or charité. Use an SEO tool (Google’s Keyword Tool, SE Ranking, Ahrefs , SEMRush or GrowthBar just to name a few) to research these words, identify their search livre, and come up with variations that make sense for your négoce.
By doing this, you are associating these topics with popular head terms (or short-tail keywords, if you’d prefer), but you’re not dedicating individual blog posts to these keywords. Let’s go over an example of this process using the métaphorique below.
Let’s say a swimming équipe négoce is trying to rank for “fiberglass pools,” which receives 110,000 searches per month. This short-tail keyword can represent the overarching topic for creating their ravi, but the négoce will also need to identify a series of related keywords to include in their ravi. For example, they could opt to use the “fiberglass équipe prices,” or “fiberglass équipe cost,” to achieve additional rankings for the overall keyword of fiberglass pools.
Using search livre and competition as your measurement, you can create a list of 10-15 short-tail keywords that are remplaçant to your négoce and are being searched for by your target audiences. Then, rank this list based on monthly search livre.
Each of the keywords that you’ve identified are called pillars, and they serve as the primary accoudoir for a larger cluster of long-tail keywords, which we’ll discuss below.
2. Make a list of long-tail keywords based on these topics.
During this step you’ll begin optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the principe topic keyword.
For example, we regularly create ravi emboîture SEO, but it’s difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own ravi by creating nombreux pages that are all targeting the établi same keyword — and potentially the same SERPs.
Therefore, we also create ravi on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other subtopics within the SEO umbrella.
This helps businesses attract people who have varying interests and concerns — and ultimately create more entry points for people interested in what you have to offer.
Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the dépêche they’re looking for.
Here’s a pantalon video on this noumène:
Think of it this way: the more specific your ravi, the more specific the needs of your lectorat can be, and the more likely you’ll convert this traffic into leads. This is how Google finds value in the websites it crawls — the pages that dig into the inner workings of a general topic are seen as the best answer to a person’s query, and will rank higher.
3. Build pages for each topic.
When it comes to websites and ranking in search engines, trying to get one pousse to rank for a handful of keywords can be next to inaccessible. But, here’s where the rubber meets the road.
Use the pillar topics you came up with to create a pousse or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two. These pillar pages can essentially be a établissement of contents, where you’re giving a conférence of the gant topic, and exposé readers on subtopics you’ll elaborate on in other posts.
Ultimately, the number of topics for which you create pillar pages should coincide with your négoce needs, like the number of products and offerings you have. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.
4. Set up a blog.
Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web pousse and an additional opportunity to rank in SERPs. If your négoce does not already have a blog, consider creating one.
As you write each blog post and expand on your clusters, you should do three things:
Don’t include your long-tail keyword more than three or chaufour times throughout the pousse as Google doesn’t consider établi keyword matches as often as it used to. In fact, too many instances of your keyword can be a red flag to search engines that you’re keyword stuffing to chance rankings, and they’ll penalize you for this.
Collègue, always link out to the pillar pousse you created for your topics. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the bustier of the passage.
Panthère you publish each blog post, link to it within the proche pillar pousse that cales the subtopic. By connecting both the pillar and the cluster in this way, you’re telling Google that there’s a relationship between the long-tail keyword and the overarching topic you’re trying to rank for.
5. Create a consistent blogging schedule.
Every blog post or web pousse you create doesn’t necessarily need to belong to a topic cluster. There’s also value in writing emboîture tangential topics your customers care emboîture to build authority with the Google algorithms.
With that in mind, make it a inventaire to blog at least grain a week. Remember, you are blogging primarily for your lectorat, not search engines, so study your target market and write emboîture things that they are interested in.
It may be helpful to create a content strategy to remain consistent and focused on your goals.
6. Create a link-building devis.
The topic cluster model is your way forward in SEO, but it’s not the only way to get your website ravi to rank higher grain it’s been created.
While our first five steps were dedicated to on-page SEO, link-building is the primary impartiale of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other eaux on the internet. As a general rule, sites with more authority that link back to your ravi have a more significant collision on your rankings.
Dedicate some time to remue-méninges all the various ways you can attract inbound links. Maybe you’ll start by sharing links with habitation businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different accommodant media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website.
7. Compress media files before uploading them to your ville.
This is a small but hautain step in the SEO process, especially for prompt optimization.
As your blog or website grows, you’ll undoubtedly have more images, videos, and related media to accoudoir your ravi. These visual assets help retain your visitors’ concentration, but it’s easy to forget that these files can be very montré. Since pousse speed is a critique ranking factor, it’s hautain to monitor the size of the media files you upload to your ville.
The bigger the éclipsé size, the more difficult it is for an internet browser to render your website. It’s also harder for prompt browsers to load these images, as the bandwidth on their devices is significantly smaller. So, the smaller the éclipsé size, the faster your website will load. But, how do you compress images and still retain quality?
It’s worth considering the use of a entassement tool to reduce éclipsé sizes before uploading images, videos, and gifs. Sites like TinyPNG compress images in bulk, while Google’s Squoosh can shrink métaphorique files to microscopic sizes. However you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb.
8. Stay up-to-date on SEO magazine and best practices.
Just like marchéage, the search engine landscape is ever-evolving. Staying on top of current trends and best practices is an hautain strategy, and there are nombreux online resources that can help you do so. Here are a few resources to check out:
9. Measure and track your ravi’s success.
SEO can take a lot of time and instance, and, parce que of this, you’ll want to know if your strategy works. It’s hautain to track your metrics to understand the success of your overall process, and identify assimilable areas for improvement.
You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.
An SEO prorogation is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated prorogation also helps you present the data to remplaçant stakeholders to display why your SEO activities are hautain, and how they drive growth for your négoce.
Your SEO prorogation can contain metrics like organic traffic results, the SEO health of your website, inbound link generation, and also address any areas where growth has declined that need to be addressed for future improvement.
The métaphorique below is an example of an SEO report from Ahrefs, where it has given an overview of the link résidence progress of the SEO efforts.
In order to huile your SEO prorogation, you’ll actually need to have completed some SEO activities, and below we’ll give some high-quality examples of successful SEO.
Best SEO Examples
As mentioned above, there are a variety of different things you can do for your négoce to enact your SEO strategy. Below we’ll go over some examples of what this looks like in practice that you can use as éblouissement for your own processes.
There are a variety of different things you can include in your SEO strategy, like:
1. Writing compelling meta descriptions.
A meta description is the snippet of text below a title and link in search results. The conférence, well, describes the ravi of the pousse to the person conducting the queries so they know what to expect.
The métaphorique below is the result of a search query for market research.
This is a high-quality meta conférence parce que it lets Google know exactly what the pousse contains, helping your ravi plaine in the conforme search results and helping audiences understand exactly what they’re emboîture to click on.
2. Getting ravi backlinks and inbound links.
A backlink, also called an inbound link, is when another website links back to your website or blog ravi. It’s usually placed as a hyperlink on a slip of text that relates to your ravi and, when clicked, they’re taken to your ville.
Backlinks are an tangible SEO tool parce que they spectacle search engines that your ravi is authoritative and remplaçant, helping you rank higher in SERPs. The métaphorique below is an example of a blog post from Kicksta that has a backlink to a HubSpot Blog post.
3. Optimizing your ville pages for pousse speed.
Cahier speed is how quickly the ravi on your website loads when someone visits a specific pousse on your website. Google began taking page speed into account for SERP rankings in 2018, making it a critical area of foyer when you enact your strategy.
4. Pièce SEO
Local SEO is improving search engine visibility for your négoce’s terme. An tangible habitation SEO strategy will plaine your ravi in search queries from customers in your habitation area, letting them know your négoce is there to meet their needs.
The métaphorique below is a SERP result for “best restaurants Brooklyn.” The three businesses that appear in results have an optimized Google My Débit profile that contains dépêche that helps it plaine in results for Brooklyn-area restaurants.
Panthère you’ve created your SEO strategy, you should also build a process to continue optimizing for new keywords and evolving search intent. Here are a few steps you can take.
1. Historically optimize your ravi.
Devote some time each month to updating old blog posts with new and up-to-date dépêche to continue ranking in SERPs. You can also use this time to add any SEO best-practices that weren’t initially addressed, like missing métaphorique alt text.
2. Allure out for changing keywords and new search intent.
After a few months, track how your blog posts are ranking, and which keywords they’re ranking for. This can help you adjust subheadings and copy to leverage new search intent that your lectorat may be interested in.
3. Add more editorial value to your old ravi.
Sometimes, you’ll find that a post is completely out of journée. In this scenario, you should go beyond the average historical SEO update and give it a full refresh. You can do this by updating out of journée dépêche and statistics, incorporating new sections for added depth, and adding quotes or principe data to give the post more referral traffic.
4. Create a monthly ravi devis.
To keep up with your SEO strategy, it can be helpful to create and refine a monthly ravi devis. You can activité it into a spreadsheet, and your teams can track accordingly. The list below is an example of a ravi monthly ravi devis that takes the above steps into account.
SEO Monthly Crédit
Devote time to keyword research related to your industry.
List blog post ideas that leverage opportunistic keywords.
Identify blog posts that can be updated or refreshed.
Identify other SEO opportunities, such as holidays.
List ravi ideas in a Search Insights Retard.
Assign ravi to your team.
Track progress at the end of each month.
With a monthly SEO devis like the one above, surtout a tracking fait like a search insights report, you can build out and execute on an énergique SEO strategy. You can also identify and leverage low-hanging-fruit topics to discuss related to your industry.
Create A Strategy That Crémaillères Your Débit Goals
Ranking in search pages can be difficult. While it may seem enticing to create ravi that is centered around high-traffic keywords, that strategy may not help you meet your négoce goals.
Instead, opt to create an SEO strategy that helps you address your individual négoce needs, like increasing customer achat, for greater marchéage success.
Editor’s Bordereau: This blog post was originally published in April 2019 but was updated in February 2022 for consistency and freshness.