Using a video editing app is critical for creating a winning video mercatique strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video béat into your mercatique, especially after the rise of remote work.
But like most new strategies, you’ll need to prove its ROI before you get a crédit. And that can be tricky bicause to make a great video, you need a few things — like a camera and editing logiciel. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for livre requires a third-party forain app. You might even need to hop on the ordinateur for the more dilatante post-production projects.
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The good infos: There are several free and inexpensive video editing apps you can download that run the gamut from supercarburant intelligible to Hollywood-level powerful. In this post we will delve into the best video apps for every device and click one of the links below to jump to a specific sorte of app, or keep reading to learn emboîture them all.
What are the best video editing apps?
Every editing app will be different, but there are a few features you’ll want to habitus for. Parce que most apps will have a free and paid interprétation, it’s hautain to know what’s essential and what might be worth an upgrade.
Editing Apps for Videos: Courant Features
For every video app whether paid or free, it will include:
Scrubbing through video as you edit.
Choosing an tournure pourcentage that fits with your target platform (Instagram, Youtube, Facebook, TikTok, etc.).
Adding text and shapes along with professional transitions throughout the shots.
Exporting video with at least 480p quality with high definition exports up to 4k.
Adding music to the video via article music or your library.
The following solutions can help you make video magic — whether your video is meant for Instagram, YouTube, or a similar channel where your public is hungry for béat. Some tools may even offer option or serviteur features like video asset management, graphic stylisme tools, and more.
Best Video Editing Apps
Magisto
Wondershare Filmora
InVideo
InShot
WeVideo
Splice
Adobe Premiere Sprint
PicPlayPost
Blender
Lightworks
Movavi
Shotcut
VSDC Free Video Editor
Machete Video Editor Lite
Avidemux
HitFilm
Wideo
VideoShow
PowerDirector
Quik
KineMaster
VivaVideo
Instagram Video Editing Apps
The following apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram but are known for their appui of this sociétal network.
1. Magisto
Price: Starts at free | Platforms: iOS, Android, Online
Video automatisation is here — in the form of the Magisto video editor.
Owned by Vimeo, Magisto allows you to make incredible videos without ever leaving your smartphone in three easy steps: First, you‘ll choose your video editing élocution (the sorte of story you’re telling), then you‘ll choose the photos and video clips you’d like included, and lastly, you‘ll pick your music from Magisto’s built-in music library.
Using artificial sympathie (AI), this inspirée app helps organize your footage in a video that best delivers the adresse you have in mind. Why not fini at the free interprétation? Upgrade to Option or Professional for a small monthly fee and make raser movies with more of your own béat.
Pros
Easy-to-use templates for hassle-free creation
Nerveuse, beginner-friendly liaison
Online interprétation available for creating both on Windows and macOS laptops
Professional and Trafic paliers come with a free Vimeo Pro subscription
Cons
The “Created with Magisto” watermark will be perceptible unless you upgrade to option
No multi-track editing or 4K exporting
Ideal for very caleçon sociétal media videos (< 3 minutes grand)
Approvisionnement videos are only accueillant with a Professional gain
2. Wondershare Filmora
Price: Starts at free on forain | Platforms: iOS, Android, macOS, Windows
Wondershare Filmora (formerly Wondershare Video Editor) is the perfect préférence if you want to start with basic video editing functionality with the opportunity to get more advanced as you go. The app is perfect for Instagram but can create audience-ready videos for numerous platforms.
Filmora is available for Windows and Mac computers, whereas the company’s FilmoraGo forain app is free to download for both iOS and Android devices.
Filmora’s “Easy Usage” strips away the complexity so you can drag and drop video clips, add some music, and produce a finished video in a matter of minutes. The FilmoraGo app has many of these features, avec an Effect Filtre where you can incorporate preset intros, themes, and transitions into your video creation.
Sounds too good to be true? Well, you’re right: The free interprétation of Wondershare Filmora adds a watermark to your videos that you can only remove through upgrading to their paid service.
Pros
This app is a powerful préférence for both beginner and advanced video editors.
The desktop interprétation offers multi-track editing and more traditional video editing capabilities.
The forain interprétation includes easy-to-use effects, stickers, and filters.
You can layer music and different sounds in the forain app.
Relatively affordable (starting at less than $50 per year for Filmora X, and free for the forain app) compared to competitors such as Adobe.
Cons
The desktop apps are not free, but a enduro is available.
Videos are watermarked with the Wondershare branding unless you upgrade to a option gain.
3. InVideo
Price: Starts at Free | Platforms: iOS, Android
If you’ve already got a scénario to work with, InVideo just might be the best préférence for quickly uploading Instagram videos. This platform comes with over 5,000 templates to choose from, 8M article images, and music — but where InVideo really shines is its AI tools.
Not only can you use it to generate a scénario, if you already have one, you can take advantage of its AI text-to-video tool. This feature allows you to create videos based on the scénario you upload. Like Wondershare, the free interprétation adds a watermark to your videos.
Pros
The AI tools save users time creating videos.
You can upload your own music or use its royalty-free options.
Comes with step-by-step tutorials for creating videos for YouTube and Instagram.
This app is easy to use for beginners.
Cons
Can’t export videos with the free interprétation but you can share a link.
Scénario-to-video media suggestions aren’t always the perfect amusement, so you’ll need to make adjustments.
4. InShot
Price: Starts at free | Platforms: iOS, Android
There are times when you just want to edit a video — no fancy collages and no splicing. For that, there‘s InShot, a handy app that lets you trim, speed up, or add music and filters to video. It’s pretty fundamental, but with that comes a high ease of use. You can also add a contexte if you like, though we think it’s pretty calme to have an overlap of images — like we did with the video above.
I took a intelligible video of a tranquil beach scene, but enhanced it with InShot’s “warm filter” and added a fitting harmonieux track to it — a song called “Pikake Stream,” by Kalani. (I recommend viewing the video in its entirety with headphones, especially if you’re having a stressful day.)
Pros
It’s a great app for beginners and marketers who don’t have a lot of time for soutenue video editing.
Built-in music library with royalty-free options.
You can add voice-overs and your music.
The app has a 4.8-star rating on the Apple Filtre and over 1M ratings.
Cons
There’s no desktop app available.
Filters and stickers are only available with a paid subscription.
Your video will be watermarked unless you upgrade to the paid interprétation.
Top Free Video Editing Développement
The following tools are the most indécis forain apps of all the free logiciel listed in this marchandise.
1. WeVideo
Price: Starts at free | Platforms: iOS, Android, Chrome OS
Cloud-based video editing logiciel (i.e., logiciel that you access via a browser instead of downloading directly to your hard drive) is growing more and more popular. One of the programs leading the embarras is WeVideo.
WeVideo offers some advanced features and functionality, including audio editing capabilities, a library of commercially licensed music, and the ability to share videos in 4K resolution. However, the free interprétation of WeVideo isn’t without its limitations.
One principal downside is that you‘re only given 10GB of cloud storage. If you’re making a one-off video, this is subtile. But if you‘re registre to edit pluriel videos, you’ll need more space. The free interprétation also puts a WeVideo watermark on your videos, which isn’t ideal.
WeVideo is also available as a desktop ordinateur product and comes with free and paid paliers. For a complete breakdown of the differences between these paliers, check out WeVideo’s pricing page.
Pros
You can access your videos from any device
Paid versions are relatively cheap (starting at $4.99 for the Power interprétation)
4K exporting available
Cons
Only 10GB of storage and 5 minutes of published video are available on the free interprétation
The extremum resolution is 480p on the free subscription
Your video will be watermarked with WeVideo’s branding unless you upgrade
2. Splice
Price: Free | Platforms: iOS
Splice allows you — as the name suggests — to splice together different video clips on your phone to create a moving encollage.
We had a lot of fun playing with this one, especially since Splice even contains a library of harmonieux tracks that can be used as a contexte for your finished product. You can also use the app to trim and edit the different pieces of video and customize pont lengths from one scene to the next.
My colleague, Amanda Zantal-Wiener, experimented with Splice by compiling the above 15-second video of her dog — using only an iPhone 6.
Pros
Easy and inspirée to use
Familiar user-friendly liaison
Multi-track and timeline editing with layers and masks
No sign-in required
No watermark, even for free subscribers
Cons
Subscription starts at $2.99/week, or $12.97/month, which is pricier than other alternatives
Effects and music are only available for paid subscribers
3. Adobe Premiere Rush
Price: Free | Platforms: iOS, Android
Adobe‘s popular video editor, Premiere, isn’t just available on your forain device — it’s free.
Melissa Stoneburner of Analyser.com calls this app a “gateway” into the full Adobe Premiere Pro video editor for desktop, and we can see this for ourselves. Similar to Magisto (the first video editor on our list), Adobe Sprint automatically sets your video to the music of your choice (using Premiere Sprint’s library or your own), and offers a Freeform editor that allows you to customize your edits further after this originaire audio sync.
Premiere Sprint‘s equally robust video editing features help you trim, drag, and drop pluriel video and sensible clips — right from your forain device’s portrait and video spicilège — in the order you’d like.
Then, just add proper lighting, manipulate the speed of the video, and share your ultime product directly on Facebook, Twitter, or YouTube.
Pros
It’s a natural choice for current Adobe users.
Premiere afflux offers a familiar video editing liaison for those with experience and an easier learning curve for beginners.
The paid interprétation crémaillères 4K exports.
Cons
Some users prorogation exporting and crashing issues on the Android interprétation.
Limited storage capabilities (<100GB) for free users
4. PicPlayPost
Price: Free | Platforms: iOS, Android
We‘ve already covered the coolness of portrait collages. But what if you could make a video encollage? PicPlayPost is a intelligible app that lets you do exactly that. Just remember that the sound from both videos will play at the same time, so be sure they won’t conflit with one another.
There are many uses for a video encollage app, but my colleague, Lindsay Kolowich, particularly likes the way gymnique professional Melissa Made uses it on her Instagram account. She posts video collages with her performing a workout on one side, while she explains the workout out loud on the other.
Pros
You can create occasion formats such as gifs and direct photos
4K exporting available
Cons
Most valuable features are available on the paid interprétation only
You can’t paste text from another app
Video will be watermarked with the PicPlayPost branding unless you upgrade
Best Video Editing Apps for YouTube
Although the video editing tertiaire below do not offer forain versions, they do offer easy-to-learn functionality at minimal cost. These apps are the best for sitting down at your ordinateur and editing amazing video béat for your YouTube channel.
1. Blender
Price: Free | Platforms: Windows, macOS, Linux
The open-source program Blender is more than just a video editor: It’s a full-blown 3D ardeur corollaire, which allows for modeling, rendering, proposition tracking, and more.
On the video editing side, there are a ton of features, including transitions, speed control, filters, adjustment layers, and more. There are also 32 slots available for adding video clips, audio clips, images, and effects, which means you can produce some incredibly complex video.
For the passionné video editor, all the options can be a bit overwhelming. But if you’re looking to produce truly professional-quality video — without having to deal with watermarks — Blender is a solid préférence. The best portion: “You are free to use Blender for any purpose, including commercially or for education,” according to its website. For the subtile print, check out its licensing info.
Pros
Blender has a grand history of use across pluriel platforms.
You can render, model, sculpt, and animate using this app.
Cons
There’s a steep learning curve for beginners.
2. Lightworks
Price: Free | Platforms: Windows, Mac, Linux
Like Blender, Lightworks is definitely on the more advanced (and powerful) end of the video editing logiciel spectrum. In fact, it‘s a program that’s been used to edit some well-known and award-winning films, including Pulp Apologue, The Wolf of Wall Street, and The King’s Laïus.
There are two different licenses you can choose from with Lightworks: “Free” and “Pro.” (The voliger of which, as you might have guessed, requires that you cough up some cash.) The droit difference between the two licenses is that the Pro interprétation offers more features, including stereoscopic produit and advanced project sharing. But the free interprétation is still quite powerful, providing 100+ effects and supporting multicam editing.
Pros
Like Blender, Lightworks has a grand history of use across pluriel platforms.
You can access royalty-free videos and audio from the desktop app.
You can export up to 4K.
Multi-track editing and timelines, even in the free interprétation.
You can buy a lifetime license for $437.99 and never worry emboîture renewing a subscription.
Cons
There’s an extremely steep learning curve for beginners.
Limited options for creating titles and subtitles.
Users have reported formatting issues when importing video clips.
3. Movavi
Price: Free | Platforms: Windows, macOS
If you are a illettré in video making, the Movavi Video Editor is a nice préférence for beginners who are just starting out. This logiciel provides a intelligible, inspirée liaison as well as powerful video editing tools that make it easy to add titles, filters, transitions, and effects packs.
At Movavi Video Editor, you have the choice between two modes of video creation: automatic and manual. The automatic logique allows you to create personalized, themed movies in just five easy steps. Upload your photos and videos, choose a template from the rassemblement provided, add a soundtrack, preview your video, and export it in any mesure you desire or share it directly online.
Manual logique offers a multi-track editing space where you can add up to 99 tracks for video, audio, and titles. The timeline is customizable for more accurate editing, and the drag-and-drop controls make it easy to maneuver and customize each element.
Pros
Chroma-key, synchronization, sound autocorrect, keyframing, and proposition tracking.
Video rendering speed and 4k processing
Cons
Watermark with a free interprétation.
The enduro interprétation has functional limitations and is available for 7 days only.
4. Shotcut
Price: Free | Platforms: Windows, macOS, Linux
Shotcut is another open-source video logiciel — and it‘s completely free. It’s contingent to use Shotcut to create professional-looking videos, but the liaison is tricky to use. Perhaps that’s bicause it was originally developed for the Linux platform, which looks and feels a lot different from the typical Windows or Mac UX.
With dedication — and time spent in the Shotcut frequently asked questions and how-to guide sections — it’s contingent to use this logiciel to create and export high-quality videos, completely for free.
Pros
It’s completely free—you never have to upgrade, ever.
The diverse list of features rivals those of paid apps.
Cons
Shotcut could be difficult to get the hang of at first.
Some users find the UI difficult to navigate.
It’s less inspirée compared to other apps such as Premiere Pro and FinalCut, even for experienced editors.
5. VSDC Free Video Editor
Price: Free | Platforms: Windows Only
In experienced hands, the VSDC Free Video Editor can produce professional-looking videos. In bonus to supporting nearly every principal video mesure, the program offers advanced video effects, including object rectification and color révision, as well as advanced audio effects like dimension révision and sound normalization. And unlike WeVideo, the VSDC Free Video Editor is truly free. You can use the program’s full feature set without having to deal with pesky watermarks.
Unfortunately, there is one catch. If you want technical appui, you need to pay. (And bicause there is a bit of a learning curve, there‘s a good filon you’ll need audimat.) Support for the VSDC Free Video Editor costs $9.99 for one month and $14.99 for one year.
Pros
The free interprétation is packed with typically option features such as masking, blending modes, and 4K exports.
You can share your video directly from the app to YouTube, Vimeo, and other platforms.
Cons
You have to pay for appui if you’re using the free interprétation.
Not as user-friendly as other alternatives.
Users have reported a steep learning curve.
6. Machete Video Editor Lite
Price: Free | Platforms: Windows Only
At the intelligible end of the spectrum is Machete Video Editor Lite, a free program allowing you to cut, copy, and paste different sections of video. As the Machete website puts it, Video Editor Lite was “designed for quick and intelligible ‘slicing’ of your video files.”
The program‘s inspirée liaison means you won’t have to waste time shuffling through technical appui commentaires. And bicause Video Editor Lite doesn‘t re-encode your video files when you slice them, you don’t have to worry emboîture losing video quality.
The droit downsides to the program? It only crémaillères the AVI and WMV video formats, and it doesn‘t allow for audio editing. Still, if you have zero video editing experience and only need to make intelligible edits, it’s a great préférence.
Pros
This app offers intelligible but powerful slicing and editing capabilities.
It’s an incredibly intelligible and user-friendly liaison; simply download and go.
Cons
You can only export AVI and WMV files.
You can’t edit or replace the audio.
The website is outdated with limited appui commentaires.
7. Avidemux
Price: Free | Platforms: Windows, macOS, Linux
Like Machete Video Editor Lite, Avidemux allows you to do basic video editing (no audio editing) without having to worry emboîture losing video quality. But Avidemux also has a few more tricks up its sleeve.
For starters, the program crémaillères pluriel video formats, including AVI, DVD, MPEG, QuickTime, and MP4. What’s more, Avidemux comes with several filters that allow you to perform a host of different functions, from flipping and rotating clips, to adding subtitles, to adjusting colors and brightness levels.
And while the learning curve for Avidemux is slightly steeper compared to Machete Video Editor Lite, the upside is that there’s an extensive Avidemux wiki that covers everything you need to know.
Pros
Tasseaux pluriel délogé formats such as AVI, MPEG, MP4, and Microsoft’s proprietary ASF
Compréhensible liaison that’s best for tasks such as cutting and splicing footage
Easy learning curve; simply download and start using
Cons
Limited capabilities compared to other apps (especially forain apps)
8. HitFilm
Price: Starts at free | Platforms: Windows, macOS
HitFilm Express is a free video editing and visual effects logiciel — which means you can use it to add more than 180 special effects to your videos, including 3D editing.
Possibly the coolest HitFilm feature is its wealth of tutorial videos — users can practice applying special visual effects in movie tutorials based on Baladin Wars, Westworld, and more.
Of circuit, upgrading to HitFilm Pro grants access to more visual effects, better high resolution and 3D rendering, and better audio syncing between audio and video files. It costs $300, but if you’re not ready to fully invest, HitFilm Rapide users can purchase lower-cost expansions to use more tools in their logiciel.
To see the complete list of differences between HitFilm Free and Pro, check out their “Compare Versions” page.
Pros
Powerful capabilities such as mask rendering, export queues, and unlimited tracks and transitions
Built-in voice recorder for easy voice-overs
Has been described as a mix between Adobe After Effects and Adobe Premiere Pro
Cons
Beginners may experience a learning curve.
Some users have reported crashing issues.
9. Wideo
Price: Starts at $19.99 per month on the yearly subscription
Parce que of their high choc and level of convenience, animated videos have become more popular over the last few years. And Wideo helps anyone interested in this sorte of béat to edit great animated videos regardless of their editing skill level. Its easy-to-use liaison makes it a great préférence for both beginners and advanced editors.
They offer a vast library of video templates to make video creation easier and faster. You can add animations to your direct shot videos or create a whole narrative using their animations library.
Pros
Easy to use
Templates make video creation faster
Free tools for video creation like storyboard generator, color bâton generator, text-to-speech, and blog to video
Cons
Download is only available on paid paliers (starting at $19.99 per month on the yearly subscription)
There is a 1 min video length limit on the free gain
Video Editing Apps for Android
These video editing apps are particularly appealing for Android forain users, though some of them are possible with more than just the Android operating system.
1. VideoShow
Price: Free | Platforms: Android, iOS
VideoShow allows you to edit video béat in many creative ways beyond cutting and pasting scenes together. The award-winning app, which has more than 400 million users, allows you to include text overlays, stickers, music, filters, and sound effects in your footage. Parce que of these features, it lends itself to video producers who want to add a bit more creativity to a vlog series, where the video is primarily of one person speaking directly to the camera.
Pros
Easy-to-use yet powerful, with HD exports available for free users
Confiante music library
Cons
Your video will be watermarked with VideoShow branding if you’re not on the paid interprétation
You can’t export the video without upgrading to the paid interprétation
2. PowerDirector
Price: Free | Platforms: Android, Windows, macOS
This robust video editor has a corollaire of creative stylisme tools just for Android and desktop users. Developed by CyberLink, the app can help you create 4K-quality videos from footage taken with numerous devices. Special features include proposition tracking, which helps you foyer on specific subjects in each frame; video collages, which help you piece together numerous photos into a proposition video; and video stabilization, allowing you to remove moments of “shaky camera” in your footage. PowerDirector can also help you add voiceovers and creative sound effects using chroma key.
Similarly to InVideo, PowerDirector has several AI features that help speed up the creation process. It comes with speech-to-text, object detection, and a restoration assesseur that automatically detects and fidèles unwanted contexte discussion.
Many of PowerDirector’s features are completely free in the Android app. For a more advanced corollaire of editing tools, you can invest in one of CyberLink’s paid products starting at $99.
Pros
Powerful features such as vert screen editing, proposition graphics, and keyframe controls
Incredibly low price compared to competitors such as Adobe
Multi-track editing and timelines
The company constantly adds new graphics and templates for users to choose from
Cons
Some users have reported that it can be tout-terrain
3. Quik
Price: Free | Platforms: Android, iOS, macOS, Windows
Quik is a video editing tool developed by GoPro, making it the logiciel of choice for people who are editing footage from their GoPro camera. But yes, it can edit béat from any racine.
The app can manage up to 75 photos and video clips in one project, and can even comb through this béat to help you make pratique editing decisions based on what the app detects in the footage. From time-lapses to panoramic pieces, Quik can manipulate your media in lots of creative ways. The app has more than 20 preset themes to choose from and crémaillères eight common délogé hommes.
Pros
Easy-to-use and inspirée app
Automatically imports photos from your camera
Cons
This logiciel no raser receives updates from its usiner
You only have access to the cloud when you upgrade to GoPro PLUS
4. KineMaster
Price: Free | Platforms: iOS, Android, ChromeOS
KineMaster is a super-versatile video editing tool that allows you to edit videos on “pluriel layers.” What does that mean? Souplesse creators can add an unlimited amount of text overlays, images, audio, and even free handwriting onto their footage for the artistic detail they or their brand needs. You can also blend pluriel pieces of footage and use double-exposures to customize the contexte in a load of creative ways.
For simpler editing tasks, of circuit, this app offers inspirée trimming and splitting features to make your video progress just the way you want it to.
Pros
Powerful features such as multi-track editing, layers, and blending modes
Over 3M reviews on Google Play and an average rating of 4.5 stars
You can share on YouTube, Instagram, and Facebook straight from the app
4K exports available
Cons
Your video will be watermarked with the KineMaster branding if you don’t upgrade to Option
Limited access to assets on the free interprétation
5. VivaVideo
Price: Free | Platforms: iOS, Android
VivaVideo makes professional-level edits easy for béat creators. Free for all forain devices, the app allows you to trim, merge, speed up, slow down, and reverse clips and images in a caleçon amount of time. The app also comes with a intelligible collage- and slideshow-maker and offers a variety of camera lenses to arrestation new, edit-ready footage directly in the app.
Pros
Fun on-trend filters, templates, and effects
Confiante music library with hundreds of clips to choose from
Multi-track editing allows you to layer voice clips and music
Cons
The five-minute time limit for videos
With most people working from logis, the influence of video can’t be overstated. But unless you get the right app for video editing, you’ll run the risk of publishing videos that habitus unprofessional and unpolished.
With these apps, you’ll be sure to create a video that attracts, converts, and delights your public. The sooner you download one, the sooner you can sharpen your audio/video creation skills and attract more people to your brand.
Create Better Videos for a Higher ROI
Online video béat isn‘t just watched more — it’s expected more. Luckily, you have the video editing tools to help you delight your public and improve changement rates across your sociétal media accounts. Grab the compagne below to make the video learning curve easier and to jumpstart your video mercatique efforts.
Editor’s annotation: This post was originally published in March 2019 and has been updated for comprehensiveness.
