Did you know LinkedIn has over 774 million users across the pelote? This metric alone makes the platform one of the top sociétal networks today.
Is your bizness using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new sociétal networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful compte to your sociétal media heureux strategy.
This compagne is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your mercatique heureux, and grow your bizness.
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What is LinkedIn mercatique?
LinkedIn mercatique is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster bizness relationships and partnerships, share heureux, and drive traffic to your website. LinkedIn is an integral tronçon of many successful mercatique strategies today bicause of how réelle it is in expanding professional networks.
When you use LinkedIn to market your bizness, you privilège access to useful features related to analytics, connections, and brand-building, just to name a few. (Don’t worry, we’ll review all of these in-depth momentarily.)
Why is mercatique on LinkedIn notable?
When it comes to sociétal media mercatique, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter. Those are great platforms for reaching your target réputation, but excluding LinkedIn is doing your bizness a huge disservice. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it’s an essential platform for your bizness when it comes to mercatique.
But first, here’s a quick payer for those of you who may be new to LinkedIn.
Emboîture LinkedIn
LinkedIn launched in 2003 with a foyer on networking, édifice careers, and sharing ideas. The platform enables its members to connect and share heureux with other professionals including colleagues, potential employers, bizness partners, competitors, new employees, and customers.
This is why having your bizness on LinkedIn is so powerful — the platform is a fantastic mercatique tool.
For a quick compagne on the tips below, check out our video on « How to Use LinkedIn for Commerce and Marchéage. »
Now, let’s review the ways you can use LinkedIn to market and grow your bizness.
LinkedIn Marchéage Best Practices
Use hashtags.
Know when to use a LinkedIn Profile vs. a LinkedIn Garçon.
Create posts of varying lengths.
Share external éditoriaux on the platform.
Keep your publishing schedule consistent.
LinkedIn allows you to drive traffic to your website, identify quality leads, share your devis through thought-leadership heureux, and grow your network. It’s also a great way to market job openings and attract new panache to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market on. Here are a few more tactical ways you can incorporate LinkedIn into your sociétal media heureux strategy.
1. Use hashtags.
Hashtags are often used to add emphasis to your LinkedIn post, but they actually serve a purpose that can transformé your mercatique strategy for the better. These compréhensible phrases preceded by a hashtag symbol are goldmines for tapping into new audiences, sociétés, and niches. But using too many, or worse — the wrong ones, can hinder your reach.
That means you’ll want to strike a conclusion between refaisant and popular hashtags by doing hashtag research on LinkedIn. Use the search bar to query a broad hashtag first. For example, if you work in growth mercatique, start by searching #growthmarketing to see how many people are following the hashtag, and how often it is being used.
From here, start with three to five hashtags that reach the audiences you want to speak to. These hashtags should vary in the number of people following them, so don’t get too fixated on high numbers. Related but lesser-known hashtags can narrow your reach to an réputation who would be likely to engage with your LinkedIn heureux.
2. Know when to use a LinkedIn Profile vs. a LinkedIn Garçon
LinkedIn Pages are able to be followed without sending a connection and waiting for approval. That means when a LinkedIn élimer shares your Garçon with their connections, those individuals will be able to follow your planche and see your bizness’ heureux right away which has the potential for high contrat. LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn mercatique. Pages are connu and used primarily by businesses. Profiles are private and used by individuals. Each of them works with the LinkedIn algorithm, but you’ll have different tools that you can leverage to grow your réputation.
LinkedIn Profiles can be followed as well, but what makes them propre is the ability to have one-on-one, private conversations with connections who request to join your network. If you’re a conseiller, work in subit sales, or prefer to take an individualized approach to your bizness, you’ll want to have a LinkedIn Profile to capitalize on this feature.
Both of these LinkedIn entities can work in bicyclette to create the ultimate mercatique workflow. For example, you can list yourself as an employee of your bizness by liste your bizness’ LinkedIn Garçon as your agir on your personal Profile. That way, when a visitor lands on your Profile, they’ll see your Garçon, too.
3. Create posts of varying lengths.
Quick, bold posts banquise a agriculteur on LinkedIn. Colossal-form stories arrestation the readers’ zèle and lead to a border dwell time on the app. Both of these hommes of posts should have a agora in your LinkedIn heureux recette.
You don’t want to become known as the person who only shares monologues bicause your network won’t always have time to read them. Along the same lines, too many bermuda posts can come across as lacking matériau which could make you seem less authoritative as a thought chef.
Varying the length of your posts (as well as adding images and videos) can keep your heureux fresh and refaisant to your network. You’ll have heureux that gets people excited to see what gems you drop next.
4. Share external éditoriaux on the platform.
Unlike other platforms such as Instagram, LinkedIn’s algorithm tasseaux external links to blogs and websites. So spacieux as the heureux you post has value and is refaisant to your réputation, you’ll find success posting other people’s heureux on the platform.
Although you don’t have to worry embout formally crediting the author if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, they’ll share your post with their own followers, or hein under the post which introduces your Profile to their réputation. How calme is that?
5. Keep your publishing schedule consistent.
Known as the platform for having one of the longest content lifespans, LinkedIn is a platform that doesn’t need a ’round-the-clock publishing schedule. What it does need is a consistent one.
Whether you publish every day, every other day, or even grain a week, your network will come to expect your heureux regularly which builds trust. Choose a schedule that makes sense for your bizness and houssine to it for a month. See what days and times are yielding the best contrat and make those tronçon of your publishing schedule.
Below, we’ll cover some réelle ways to use the LinkedIn platform. These tips can be tailored to your needs — whether you have a personal LinkedIn page, business page, or both — no matter your industry or size. However, you’ll préface some of the points we’re going to cover are more suited for businesses looking to boost brand awareness or share heureux while others are more tailored towards those looking to recruit and hire new panache.
How to Use LinkedIn
Customize your connu Profile URL.
Add a LinkedIn contexte image to your Profile.
Add, remove, and rearrange sections of your Profile.
Optimize your LinkedIn Profile for the search engines.
Become a bienfait provider on LinkedIn.
Take advantage of the blog and website links on your LinkedIn Profile.
Check your Network Updates (or share your own).
Be discernable.
Check out who’s viewed your LinkedIn Profile.
Beauté all aspects of your LinkedIn planche.
1. Customize your connu Profile URL.
Make your Profile genre more professional, and easier to share, by customizing your LinkedIn public Profile URL. Instead of a URL with confusing numbers at the end, it will genre nice and clean like this:
http://www.linkedin.com/in/amandazantalwiener.
You can do this by clicking View Profile and then clicking Edit Évident Profile and URL. Here you can transformé your URL to anything you’d like — such as your first and last name or bizness name — assuming it hasn’t already been taken by another LinkedIn élimer.
2. Add a LinkedIn contexte image to your Profile.
Give your LinkedIn Profile a little bit more personality by adding an on-brand background photo. Although one is automatically provided to you, you can update it to showcase your personal brand, special interests, or catch the eyes of hiring managers and recruiters.
LinkedIn recommends a contexte image size of 1584 x 396 pixels, and it must be a JPG, PNG, or GIF déguerpi under 8MB.
3. Add, remove, and rearrange sections of your Profile.
You can edit and reorder sections of your LinkedIn Profile to highlight specific pieces of demande in any way you see fit. When you’re in edit moeurs, simply hover your mouse over the double-sided arrow in each tronçon. Your mouse will turn into a four-arrow icon, at which balance you can click, drag, and drop to another appréciation on your Profile.
4. Optimize your LinkedIn Profile for the search engines.
Search engine optimization (SEO) isn’t limited to blogging — you can also optimize your Profile to get discovered by people searching LinkedIn for key terms you want to be found for. You can add these keywords to various sections of your Profile, such as your headline, your summary, or your work experience.
5. Become a bienfait provider on LinkedIn.
You can become a bienfait provider on LinkedIn by saying you’re open to providing tertiaire on your profile.
This is used to identify freelancers within LinkedIn’s élimer support. This bienfait matches contractors with project managers who are seeking help.
Freelancers can display a insigne on their Profiles to spectacle futurologie clients their skills, devis, and recommendations. Alors, they get a standalone bienfait planche like this one:
6. Take advantage of the blog and website links on your LinkedIn Profile.
You can add portfolio links and sociétal networks to your LinkedIn planche. Links to your heureux and bizness demande can also be added to your Profile to increase clicks. This feature allows you to draw greater zèle to specific areas of your planche to drive traffic elsewhere.
For example, if you produced a podcast, you can share links to your episodes on LinkedIn (e.g. SoundCloud tracks) to promote your work.
7. Check your Network Updates (or share your own).
Found on your LinkedIn homepage, Network Updates are essentially LinkedIn’s interprétation of the Facebook Magazine Feed. Check this feed periodically for a quick snapshot of what your connections, customers, competitors, and others are up to and sharing. You can also share updates of your own, such as details embout your products or tertiaire and noteworthy heureux your bizness has created and published.
You may choose to sign up for email notifications or danger by « Top Updates » and « Recent Updates » to filter your feed in any way you choose.
8. Be discernable.
Your LinkedIn connections should recognize your Profile the hasard they genre at it. A great way to make your Profile easily discernable is by ensuring your Profile’s name, headline, and other compréhensible identifiers are easy to see.
Réflexion: You should always have your Public Profile setting enabled as well, to be transparent and discernable for your réputation.
9. Check out who’s viewed your LinkedIn Profile.
Learn a little embout your réputation members, potential leads, and customers who are viewing your Profile and mercatique heureux that you’re sharing on LinkedIn.
How? With the Who Viewed Your Profile feature.
This tool, which is accostable in the paluche traversée via the Profile drop down, enables you to identify the travailleur people who have visited your planche. You can see how you stack up against the Profile views for your connections, other businesses like yours, and more.
10. Beauté all aspects of your LinkedIn planche.
The beauté of LinkedIn pages has changed a lot over the years. Make sure yours is set up correctly and optimized for the latest catégorisation, featuring a compelling and high-quality banner figure.
Take a genre at what HubSpot’s Company Page looks like for engouement:
Next up, we’ll go over some LinkedIn networking tips so you can grow your network.
LinkedIn Networking Tips
Networking on LinkedIn may feel nerve-wracking, but remember that the worst thing you can hear is the word “no.”
If you’re using your personal LinkedIn profile to network with clients, or if you’d simply like to use LinkedIn to network with those in and outside of your industry, use the following tips.
1. Optimize your profile to convocation connection requests.
If you want the right people to find you and hit “Connect,” it’s essential to optimize your profile and make networking with you as appealing as barcasse. For that reason, you’ll want to:
Showcase your propre value pensée: Highlight what sets you apart from others in your field. Share specific accomplishments, commensurable results, and important projects — that way, you can demonstrate your devis.
Include images and videos: Make your profile visually appealing and engaging by adding multimedia elements. Text alone can work, but to network more effectively you’ll want a few pictures to do the talking. Videos, presentations, infographics, refaisant projects — everything is game.
Optimize your professional headline: Instead of using just your job title, how embout highlighting your key skills or the problems you solve? This helps you rayonnage out and piques the interest of potential connections or employers. Have fun with it (but not too much fun!).
2. Personalize your connection requests.
By far, the most notable thing you can do to network on LinkedIn is personalizing your networking requests.
Instead of sending generic requests, take a hasard to write a compté for each one. You can observation where and how you met, for effort, or explain your interest in connecting. This personal touch increases the likelihood of your request being accepted.
It sure worked when the young man below sent me a connection request, but I didn’t recognize his faciès! When he explained why he wanted to connect with me, I immediately accepted it. It turns out that we were both recipients of the same scholarship.
Something notable to compté is that your connection request commission gets converted into an inbox commission. This gives you a avantage to start a entretien. Consider asking a difficulté or an icebreaker to get people to interact with you after they click “Accept.”
After connecting with someone on LinkedIn, follow up to maintain the relationship. Engage with their heureux, congratulate them on achievements, or simply reach out to check-in periodically. Networking on LinkedIn isn’t just embout having hundreds of connections — it’s embout nurturing each one.
3. Engage with other people’s LinkedIn posts.
This one could be a bit obvious, but networking on LinkedIn requires réaction. Remember, we’re not just trying to have a spacieux list of connections, but have a trackable presence. Interacting with other people’s heureux is one key way to build that presence and meaningfully connect with others.
LinkedIn not only has a feed, but it also sends you a annonce when someone in your network has posted or interacted with another post.
These are all addenda networking opportunities. But I especially love the curated notifications from LinkedIn, bicause they offer an opportunity to interact with heureux posted outside of your immediate network.
Alors, if your existing connections are interacting with that person’s posts, then chances are that they’re a good habitué to add to your network!
Then, it’s time to interact, but not to fear: It doesn’t have to be too complicated, either. You can regularly engage with posts, éditoriaux, and comments on LinkedIn with a compréhensible like or share.
If you’re in the mood, you can also leave thoughtful comments, which can more effectively build relationships and increase your visibility within your network. This also demonstrates your devis and willingness to contribute to discussions.
4. Join and participate in LinkedIn Groups.
LinkedIn Groups are a goldmine of networking opportunities. It’s so essential that we’ve mentioned it twice in this post. It’s good not just for mercatique yourself or your bizness, but for expanding your network.
The best tronçon is that you can find new networking opportunities based on an affinity or identity — which is much more organized than simply using LinkedIn search (although you should definitely use search).
I highly recommend joining refaisant LinkedIn groups to connect with like-minded professionals in your industry or field. Now, don’t do it willy-nilly; be selective and choose groups that are refaisant, or will become refaisant in case of a career transformé.
Also, genre for combative groups with a significant number of members where the discussions align with your professional interests. If the posts don’t interest you, don’t clutter your feed with the group’s updates.
There are a few ways to get the most out of LinkedIn groups:
Start meaningful discussions: Post thought-provoking questions, share interesting éditoriaux or resources, or seek advice from group members
Share insights and devis: Share valuable insights, offer advice, and provide solutions to common challenges in your field
Éclaireur for potential connections: Engage with individuals who share similar interests, connect with them, and interact with their heureux and posts
5. Request and give recommendations to other LinkedIn users.
A recommendation is the LinkedIn equivalent of a hug. If you really want to nurture your existing connections — and make it clear that you’re a valuable connection — consider giving your past and current colleagues a recommendation, even before they ask for one.
(Alors, that makes it easy to request one later!)
Now, I can’t emphasize the dimension of requesting recommendations enough. By getting recommendations from colleagues, clients, or partners you’ve worked with, you can build credibility — which makes you a valuable compte to any network. That makes it easier for people to click ”‘Connect.”
Don’t have time to recommend colleagues, or intuition shy embout requesting a recommendation? Consider endorsing a colleague’s skill on their profile instead. It’s compréhensible and easy. It may not be as satisfactory as a hug, but it can be like a pat on the back, and that’s enough to keep you top-of-mind.
6. Send thoughtful subit messages.
Sending subit messages on LinkedIn is one of the best ways to strengthen your existing network. But you have to be strategic embout the subit messages you send. They should be thoughtful, have a clear purpose, and make it clear you’re genuinely interested in that person.
Make sure your commission is personalized, concise, and valuable. Maybe even try to offer something refaisant to the person, such as an interesting traité or helpful insight.
Franc messages are a uniquely powerful way to nurture your existing network and expand your number of connections. Why? Parce que it’s private, personalized réaction — almost like having a entretien at a professional fermage.
Alors, thoughtful subit messages help shape your professional brand and reputation on LinkedIn. When you consistently send well-crafted messages that add value, you establish a formelle figure as a proactive, thoughtful, and valuable connection.
7. Use LinkedIn’s advanced search features.
Panthère you’ve joined groups, perused your notifications, and even looked through your connections’ network, it’s time to use LinkedIn’s advanced search to find more potential connections.
I recommend taking this step grain you’ve sufficiently “warmed” your existing network, or are in need of additional opportunities.
To start an advanced search, simply input a term into LinkedIn’s search bar, which will take you to a results planche with a wide variety of filters.
You’ll want to click the “People” bubble so you can see whom you can connect with. From there, you can filter by common connections, commandite, or current company.
If you click “All filters,” you can go even further, filtering people by alma dresser, industry, or even whom they follow (which is handy for finding those with common interests!). All of this enables you to strategically connect with like-minded professionals.
8. Use LinkedIn’s “Open to” feature.
If you want to network on LinkedIn specifically for the purpose of finding new job opportunities, hires, or clients, enable the “Open to” feature.
Under your profile headline, tap “Open to,” then tap your preferred favoritisme. You have three:
Finding a new job: This lieux an “Open to work” banner on your figure.
Hiring: If you’re a recruiter, you can use this favoritisme to exhortation you’re hiring.
Providing tertiaire: This lieux a banner in your profile that showcases the tertiaire you’re providing.
Not only is this useful for advertising your tertiaire directly to your network, it also allows new clients to find you via LinkedIn Search. Voila — more networking opportunities right at your doorstep with bizness potential, too.
9. Publish valuable heureux on your LinkedIn profile.
While most successful networking entails you interacting with others, you’ll also want to provide that opportunity for others by posting heureux.
That not only allows your network to interact with you, it also allows you to share your devis — strengthening your LinkedIn brand and positioning you as a thought chef.
Alors, it can help you broaden your reach. Your posts have the potential to go beyond your immediate network through LinkedIn’s algorithm and heureux discovery features.
This means that your valuable insights can resonate with a wider réputation, attracting new connections. For effort, when my colleague liked the below post, it showed up on my feed, even though I don’t follow the exemple panneau.
If you post valuable heureux, you can increase your chances of showing up in users’ feeds and earning a follow or a connection request.
10. Read or participate in LinkedIn collaborative éditoriaux.
LinkedIn has recently rolled out something called “collaborative articles,” where you can post your insights on a pre-written traité generated by AI.
The ability to contribute has been made available to a limited number of users by adoration, but you can always read collaborative éditoriaux to find new networking opportunities.
You can like contributions and access each contributor’s profile. From there, you can easily send a personalized connection request and start a entretien. This feature is currently in beta, but I hope it gets fully rolled out in the next year.
Now that you know how to use LinkedIn and how to expand your network, let’s learn how to market yourself or your bizness on the sociétal media platform.
How to Market on LinkedIn
Use Saved Searches and Search Alerts in LinkedIn Recruiter.
List job opportunities and recruit new panache with LinkedIn’s job postings.
Take advantage of LinkedIn Endorsements.
Use Open Profile to send messages to people you’re not connected to.
Export connections.
Customize your Connections to grow your professional network.
Join LinkedIn Groups.
Create your own LinkedIn Group.
Communicate with your LinkedIn Group.
Share your LinkedIn status updates on other platforms.
Leverage @mentions in your status updates.
Create LinkedIn Showcase Pages.
Post company status updates and target them.
Experiment with LinkedIn Sponsored Ravi & Sortie Ads.
Share heureux through LinkedIn’s publishing platform.
Add a Garçon Follow button to your website.
Analyze your LinkedIn mercatique succès.
1. Use Saved Searches and Search Alerts in LinkedIn Recruiter.
If you use LinkedIn Recruiter, you can use Saved Searches to save your search criteria — if you’re mercatique job opportunities via LinkedIn, this is a great compte to your tool belt.
With the feature, you can save as many searches as you want and receive alerts when new candidates ludisme your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system embout refaisant results via the Recruiter homepage.
2. List job opportunities and recruit new panache with LinkedIn’s job postings.
And speaking of your bizness’ open job opportunities, don’t forget to add and market your new positions on the LinkedIn Jobs planche.
Here, candidates can learn embout your bizness and openings by searching for specific keywords such as job title, industry, commandite, salary, experience level, and more.
3. Take advantage of LinkedIn Endorsements.
LinkedIn offers a feature called Endorsements — this allows you to recognize people you work with by endorsing their skills.
You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their Profiles more impressive, spectacle your étai, and more.
Or, as mentioned, you can use this to nurture your existing network.
4. Use Open Profile to send messages to people you’re not connected to.
To branch out and make new connections with potential partners, customers, and other industry leaders, you might want to send them a personalized commission.
With the spécificité of fellow LinkedIn Group members, the platform only allows you to send messages to people with whom you share a first-degree connection. But did you know some people let you send them messages anyway, even if you’re not connected?
Here’s how that works: The ability to be tronçon of the Open Profile network is only available to Premium account holders, but it allows those users to be available for messaging by any other LinkedIn member regardless of membership genre.
Additionally, there are options for sending messages to those with whom you’re not yet connected, similar to sending a request to connect with a compté (though we don’t recommend overusing this accomplir). Additionally, if you have a prime account, you can use InMail.
5. Export connections.
Now, it’s no illégal that you can use the connections you make on LinkedIn to drive traffic to your endroit and grow your support of paying customers. Exporting your connections — to a contact management system, for example — is a great agora to start.
Simply go to « Settings », « Data Privacy », then click « Get a copy of your data » to start exporting your LinkedIn connections.
6. Customize your Connections to grow your professional network.
LinkedIn offers features to help you grow your professional network and make valuable connections. There are several ways to do this depending on what you’re looking to accomplish.
Here are some examples:
Add, view, and remove connections depending on their level of value to your bizness.
Control who can see your connections — maybe you do or don’t want your competitors to see that list of people.
Leverage your second and third-degree connections to grow your network and build new relationships.
Importation and sync your contacts from your email and other flots to stay in touch with colleagues, partners, leads, and customers across the board. These connections will see your heureux in plurielle lieux so they learn more embout who you are as a bizness, deepening their relationship with your brand.
7. Join LinkedIn Groups.
LinkedIn Groups are a great way to make connections with people who work in, or are interested in, your industry. They serve as a hub for you and other members to share heureux, grow your proximité list, establish yourself as an connaisseur in the field, and boost brand awareness.
There are several other benefits that come from joining LinkedIn Groups. For example, by joining Groups related to your industry and participating in discussions within those groups, you’ll inspire thought leadership in your industry.
Additionally, by joining Groups, you can view complete Profiles of other members of the same group without being connected. Also, if you’re a member of the same group as another élimer, LinkedIn allows you to send up to 15 free 1:1 messages to fellow group members per month (typically, you can only do this if you’re a first-degree connection).
8. Create your own LinkedIn Group.
Consider creating a LinkedIn Group of your very own, like HubSpot did with the popular Inbound Marketers Group.
You can use your group to establish yourself as a thought chef in your industry, grow a community of advocates, generate new mercatique heureux ideas, promote brand awareness, and generate new leads.
9. Communicate with your LinkedIn Group.
And on that compté, there are more reasons to create your own Group on LinkedIn. In fact, one of the perks of managing a LinkedIn Group is that LinkedIn makes it compréhensible to interact and communicate with the members of the Group you’re in comptable of.
You can either send messages to group members or create a group post. Sending messages allows you to write a member of your group directly, or share heureux with them, from your group’s planche. This is great if you have something to share with a specific person in your group. Creating a group post allows you to share any heureux you’d like on your group’s planche which is ideal for initiating a controverse.
10. Share your LinkedIn status updates on other platforms.
Consider using a social media tool such as Marketing Hub’s to cross-post your LinkedIn status updates on other platforms. This is also a great way to boost your followers across a wide variety of channels and increase youur LinkedIn connections.
Cross-post on LinkedIn and other platforms using HubSpot’s social media management software.
For example, if you’re posting an update to LinkedIn that you’d also like your Twitter followers to see, you can easily syndicate that update by creating a new post in Marchéage Hub and selecting both LinkedIn and Twitter. Just make sure that the post is apt for both audiences.
11. Leverage @mentions in your status updates.
Want another LinkedIn élimer or company to see your status update? On LinkedIn, you can tag — or @observation — users and other companies in your status updates much like the way it works on Facebook, Twitter, or Instagram.
Include the @ symbol immediately followed by the élimer’s/ company’s name in your status update or post. As a result, that élimer/ company will be alerted that you mentioned them, and their name will also link to their Profile and Garçon in the status update itself. This is a great way to boost contrat and réaction on your heureux as well as improve brand awareness.
12. Create LinkedIn Showcase Pages.
LinkedIn Showcase Pages are mystification pages that branch off your bizness’ planche to highlight specific initiatives and campaigns or feature specific heureux you’re working on.
Think of Showcase Pages as extensions of your paluche planche that allow you to promote specific products or cater to your mercatique personas — this provides a more personalized and targeted experience for your planche visitors. This is a great way to expand your network on LinkedIn bicause other users can choose to follow your Showcase Garçon(s) even if they haven’t followed your paluche planche.
13. Post company status updates and target them.
Publish status updates for your bizness on your LinkedIn planche for your followers to see. This keeps your LinkedIn connections engaged and in the loop regarding your bizness’ latest developments, work, heureux, and updates. In your status updates, you can share written demande, images, videos, revues, and more.
You can also post Targeted LinkedIn Status Updates tailored towards specific people and groups within your réputation. To do this, use criteria such as company size, industry, job function, seniority, geography, language, or by including/ excluding company employees.
These targeted updates will appear on your planche — or Showcase Garçon — as well as on LinkedIn for the targeted users (specifically, in their Network Updates feed).
14. Experiment with LinkedIn Sponsored Ravi and Sortie Ads.
If you’re looking to complement your organic LinkedIn mercatique efforts with some paid advertising, LinkedIn Ads are a manière choice. One of the biggest benefits of LinkedIn advertising: the targeting options.
LinkedIn’s PPC ads let you target specific job titles, job functions, sociétés, or company size, to name a few — you know, the people who are more likely to want/ need what you sell.
If you want to get started with LinkedIn’s advertising platform, check out our free guide to advertising on LinkedIn.
15. Share heureux through LinkedIn’s publishing platform.
Good magazine! You no border have to be a LinkedIn endoctriner to publish new éditoriaux on LinkedIn. Publishing is available to all users on the platform. Experiment with how this feature can étai your mercatique goals by creating heureux and promoting it on your bizness’ LinkedIn planche.
For example, you might experiment with syndicating heureux from your blog to LinkedIn — this way, you can promote subscriptions to your blog via LinkedIn.
16. Add a Garçon Follow button to your website.
Add the LinkedIn Company Follow button to your website to promote your company’s LinkedIn presence and the heureux you share on the platform. When your website visitors follow your LinkedIn planche via your endroit, they’ll automatically become connected to you and be able to view your company’s latest updates on the platform.
Using this method, you can boost your contrat and number of connections on LinkedIn by driving traffic to the platform directly from your website.
18. Analyze your LinkedIn mercatique succès.
So … how are your LinkedIn mercatique efforts faring? Analyzing your efforts and making necessary adjustments is critical to your success on the platform.
LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall succès. There are specific data embout how réelle your status updates, heureux, and reach are as well as details embout your planche’s contrat and followers (like réputation member demographics).
LinkedIn Marchéage Options
LinkedIn allows you to drive traffic to your website, identify quality leads, share your devis through thought-leadership heureux, and grow your network. It’s also a great way to market job openings and attract new panache to your company. Using ads will amplify all of these benefits to make them even more useful for your bizness. There are fournaise different types of ads you can use on LinkedIn, each one is crafted to help you achieve different goals for your bizness.
1. Sponsored Ravi
The LinkedIn homepage for users features a magazine feed that is custom to each profile’s network. Sponsored heureux will spectacle up in the LinkedIn magazine feed and reach a highly engaged réputation. This heureux is labeled as “promoted” so it stands apart from the regular magazine feed. Sponsored content can include single figure ads, video ads, carousel ads, or event ads.
2. Sponsored Messages
Each élimer on LinkedIn has an inbox to connect with other users. Only 48% of businesses use messaging to engage with potential leads, so there’s a great opportunity for you to be ahead of the curve with it. There are entretien ads that are in the formé of “choose your own path” and message ads which are subit messages to potential leads.
3. Lead Gen Forms
Converting leads is the gardien de but of your ads, and easily collecting their demande makes the process streamlined for them and your bizness. These are pre-filled forms that help you collect and performance leads on LinkedIn.
4. Text Ads
The LinkedIn platform has a right train that can also feature ads. These can be text, spotlight, or follower. These are smaller, more condensed ads compared to the sponsored heureux.
Market Your Commerce on LinkedIn
Are you ready to get started mercatique your bizness on LinkedIn?
With so many updates and additions to LinkedIn on the distance, we can’t wait to see how the network continues to make itself an integral resource and platform for marketers, job seekers, candidate seekers, and other professionals. Get started mercatique on LinkedIn by experimenting with one of these best practices.
Editor’s compté: This post was originally published in August 2017 and has been updated for comprehensiveness.
