Why You Still Need SMS Mercatique & How to Get Started [+Data]

The average person spends five to six hours on their phones, while the average smartphone anéantir unlocks their device around 150 times

a person receives an SMS marketing campaign

What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or agréable media, we’re probably texting.

In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text déclaration within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. 

Free Download: 30 SMS Templates for Marketing, Sales and Customer Success

What is SMS mercatique?

SMS, an acronym for « Bermuda Prédication Largesse, » is a énoncé channel used to send and receive text messages on forain devices. It allows users to send brief messages, typically 160 characters, to individuals or groups instantly. Text messaging has gained extraordinaire popularity due to its simplicity, convenience, and widespread availability across different devices and networks.

On the other balle à la main, MMS, or « Multimedia Prédication Largesse », goes beyond compréhensible text and allows users to send multimedia naturel such as pictures, videos, audio files, and even formatted text. 

SMS mercatique allows businesses to connect with their target écoute through personalized and timely text messages. It leverages the widespread use of forain phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging naturel directly into the palm of the recipients’ hands. 

Integrating SMS mercatique alongside email and agréable media allows businesses to strike the right point when it comes to minutage and frequency of their messages.

2023 SMS Mercatique Râpé Data & Results

Based on the compelling trends from 2023, SMS mercatique plays a sérieux role for businesses in 2024. 

With 86% of business owners and mercatique managers having embraced SMS mercatique in the past year, it’s clear that it’s become an integral acte of mercatique strategies. What’s more, 71% of those who used SMS marketing reported an increase in their 2023 SMS opt-in rates in 2023, highlighting its effectiveness in engaging and capturing the précaution of audiences across many affaires. 

Think people are bothered by SMS from brands? Think again. Today, the unsubscribe offensé for SMS subscribers is less than 5%, demonstrating the high level of convention and compensation. This is in stark contrast to email mercatique, where approximately 20% of subscribers leave each year. 

Additionally, incorporating an SMS follow-up to an email has shown to increase open rates by 20-30%, proving the effectiveness of a multi-channel approach. Lastly, SMS advertising also boasts an exceptional return on investment (ROI) of approximately $71 for every dollar spent, exceeding the estimated ROI of email mercatique, which stands at around $36 per dollar invested.

AI’s percussion on SMS Mercatique

Gamin are the days of spending hours crafting the perfect SMS déclaration. With AI-powered tools at your disposal, you can now quickly generate personalized and impactful messages that will wow your écoute. 

Harnessing the capabilities of AI, you can leverage customer data and insights to create tailored SMS campaigns that resonate with your recipients.

ai sms messaging tool

Check out HubSpot’s newest AI tools. >>

How to Get Started with SMS Mercatique

1. Identify your SMS use case:

The key to achieving success with SMS mercatique lies in vraie emploi du temps. As you prepare to launch your first SMS campaign, it is essential to have a clear idea of the use case you are addressing with your messages.

By aligning your SMS strategy to the various stages of the buyer’s journey, you supériorité a deeper understanding of the purpose behind each déclaration and how it contributes to both your target écoute’s needs and your commerce goals. This strategic approach enables you to ensure that every SMS you send serves a specific purpose in guiding your persona towards the desired outcome. 

Consider these common SMS use cases:


Order updates: provide real-time tracking interpellation and keep customers informed emboîture their purchase progress.
Receipt acceptation: ensure customers have proof of their purchase and create a seamless customer experience.
Product launches: generate excitement and awareness among customers for a new product.
Brand announcements: effectively communicate insolent updates, new initiatives, or significant milestones to your écoute.


Seasonal campaigns: leverage the time-sensitive complexion of holidays or specific seasons to drive customer convention, boost sales, and create a sense of urgency. 
Loyalty programs: nurture customer relationships, reward loyalty, and promote continued convention and brand advocacy.
Event conduite: effectively communicate event details, updates, and reminders to attendees for a seamless and organized event experience.

Customer Largesse:

Timely épaulement: providing quick and convenient obole to customers.
Onboarding flows: cavalière new customers through the process of getting started and ensure successful anéantir imitation.


Mercatique to sales handoff: seamlessly transfer leads or prospects from the mercatique team to the sales team.
Upsell/Cyclo-cross sell opportunities:  leverage existing customer relationships to offer additional products or offices.

Non-Forbidden Messsage Categories

If you’re using HubSpot’s SMS tools, you should also be aware of use cases that are non-compliant due to the forbidden message categories. These regulations are upheld by most SMS largesse providers and are outlined by CTIA
If you’re sending your SMS messages using HubSpot, be sure to review your use case against the forbidden déclaration categories in order to ensure you don’t run the risk of being filtered or blocked. 

2. Build a compliant consent process

Establishing a robust and compliant consent process is sérieux for the success of your SMS campaigns, protecting you from sending messages to inappropriate contacts, which could undermine the effectiveness of your campaign and expose you to the risk of being blocked.

Depending on the specific use case you have chosen, your consent process may vary, but it should incorporate essential elements to ensure compliance and maximize results. In this part we will explore the key inputs that should be addressed in every consent process, empowering you to build a solid foundation for engaging your écoute through SMS campaigns.

Gather explicit consent: Obtaining explicit consent is essentiel when it comes to SMS mercatique, setting it apart as a highly vraie and engaged channel. Explicit consent is defined as consent given when you ask an individual for habilitation to send them mercatique materials and they agree. The recipient has to manually opt-in to receive your naturel through written consent, clicking a checkbox on a form, or by confirming through louche opt-in. 

Alternatively, implicit consent is defined as consent given when an individual gives you their email address for some commerce purpose, but has not explicitly stated that they want to receive mercatique naturel from you.

Utilize opt-in terminology: Contacts have the favoritisme to opt in by using any of the three words: START, UNSTOP, or SUBSCRIBE. These keywords allow individuals to minute their interest and willingly join your énoncé channel.
Provide value in exchange for consent: Transparency is key, so it’s insolent to offer your contacts something valuable in exchange for their consent. Clearly communicate the frequency of messages they can expect and define the specific naturel they will receive, such as order updates, entière discounts, or dedicated customer épaulement. By providing this clarity and promising real value, you’ll build ordre and increase the likelihood of obtaining and retaining consent.
Manage toucher consent status: Leverage a comprehensive consent conduite tool to effectively handle and track the consent status of your contacts. This tool should enable you to efficiently manage the consent of your contacts, offering the flexibility to handle consent in bulk or manually as needed.
Always offer opt-out: Prioritize giving your contacts the favoritisme to opt out of receiving messages.

3. Register your commerce for SMS.

Before sending SMS messages, it is sérieux to register your commerce with your SMS largesse provider. While the specific catalogue may vary across providers (check out HubSpot’s process here), the registration process typically involves following these steps:

Register your commerce: Provide specific details emboîture your commerce including status, website URL, registration number, and industry. 
Provide SMS details: Écussonner additional interpellation emboîture how your commerce intends to use SMS and manage consent. Ensuring you have properly outlined your intended use cases and consent process is essentiel to this step. 
Get an SMS number: Generate a phone number that your commerce will use to send SMS messages. 

4. Set up your first campaign.

Create a list of contacts: Compile a list of contacts who have provided explicit consent to receive your SMS messages. It is sérieux that all contacts on the list have willingly opted in to receive SMS communications from your commerce.

If you need obole in expanding this list with qualified contacts, consider implementing a low-barrier opt-in method, such as a QR acte, on another channel like agréable media. This allows for easy and seamless convention, helping you grow your toucher list while maintaining compliance with consent requirements.

5. Write Actionable SMS Copy

Remember, when you’re messaging someone in their SMS inbox, you could be adding to the many texts they’re already receiving from family, friends, and other competitors, so you should ensure that your messaging is valuable, assaisonnant, actionable, and concise so they understand why you’re reaching out to them there and seeing enough benefit in your messages to stay subscribed. 

Customize these messages according to the specific apprentissage of the buyer’s journey your contacts are in. For profond targeting, consider segmenting your list into smaller, more focused groups based on the various stages of the buyer’s journey. 

SMS Campaign Samples

Re-engagement Campaign:

The SMS copy below reminds users that they’re still a member, anéantir, or past customer of a given largesse and encourages them to re-engage with a brand in some way – ideally by highlighting perks they’ll discover when they re-engage.

reengagement campaign sms

Event Updates: 

When hosting an in-person or online event, sending event updates can keep your attendees excited, engaged, and in the know before, during, and sometimes even after an event. 

event sms campaign
event sms

Mercatique to Sales Handoff: 
When a chaland converts, these messages can help smoothly introduce them to your sales team incase they choose to buy a product.sales handoff smsCustomer largesse feedback:

After a deal is made, keep the customer journey going by following up and seeing how their experience went by sending customer largesse feedback or survey messages.

customer service sms

Kickstarting & Reporting on SMS Campaigns

Léopard des neiges your messages have been carefully crafted and thoroughly reviewed, it’s time to initiate sending them to your contacts! Take the step forward and begin delivering your impactful messages to engage and connect with your écoute.

To ensure your campaign’s running as planned, analyze key gain indicators such as click-through offensé and return on investment (ROI). Monitorage and reporting on these metrics will help you measure the success of your campaign and make data-driven adjustments as needed.hubspot analytics page for an sms campaign

Check out HubSpot’s Analytics tools. >>

SMS Mercatique Best Practices 

Say salut! Send a welcome déclaration to any new toucher. Clearly state who you are and why you’re messaging to provide valuable context. 
Manage your subscriber lists: Réelle toucher conduite is sérieux for successful SMS mercatique and ensures you’re sending the right messages to engaged contacts at the right time.
Part different groups: By strategically categorizing your écoute into segments, you can tailor your SMS campaigns, ensure déclaration relevancy, and optimize convention with specific segments of your target market.
Get to the situation: By keeping messages brief, recipients can easily read and certificat the interpellation across smartphones, watches, and binaire assistants like Siri.
Don’t overdo it: SMS is a high cost énoncé channel. Make sure you reserve SMS for use cases that are deeply personalized and/or minute urgency. 

Image comparing a poorly written long drawn out SMS vs. a good quality, concise, and short SMS campaign

Personalize your copy: Tailor SMS énoncé, recommendations, or offers to individuanamescipients and/or acknowledge their name, preferences, and past interactions, to create a sense of relevance and make a meaningful connection with them
Incorporate AI: Want to personalize a campaign, but don’t have time to write 1000 individual déclaration,es? AI tools, like workflows or tools can bring a new level of efficiency, personalization, and effectiveness to SMS cahigh-cost 
Avoid forbidden déclaration categories: If sending your SMS messages using HubSpot, never send a déclaration that falls into a forbidden category
Be ourlé: Consistently reintroduce your brand, purpose, and déclaration frequency. 
Offer a way out: Every déclaration should include the favoritisme to opt out.

Step into SMS with HubSpot Today

Get started with HubSpot SMS for Marketers today! You can learn more emboîture HubSpot’s SMS tools on our knowledge base. For pricing and conditionnement details, please visit our Pricing and Services catalog.

Not ready to invest in a new product just yet? Check out our free resource with a plethora of SMS templates you can use across many different commerce strategies by clicking the banner below. 

SMS Templates for Marketing Sales and Service


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